Top 5 Mistakes Choosing a Mobile App Development Agency
Debasish Sinha
Global Alliances Lead - AI&A at Cognizant | Data, AI & Analytics | Gen AI | Data Modernization | BI | Partner Go-to-market Strategy | Experienced in SAP, ERP, RPA, HR Tech, Web & Mobile Tech | IIM-Indore Alumni
Looking for a mobile app development agency is no longer tough these days. Just take up the search engines, you will find at least thousands of mobile app development company who are swimming across the web to offer unique solutions.
But what seems to be difficult is just the opposite. Among one-man shops to full scale mobile app development agencies, it is tough to decide, whom to leverage your work.
I had this client called Joe. When he contacted us and gave us the work, he sighed and was happy to add, “Finally I reached the finishing line of your world (app developer’s world). The app development agencies are mushrooming like anything, so it’s becoming more like those dense Amazon forests, where people find hard to touch the ground.
For a buyer it is daunting if not scary to look for the ideal app development partner. Remember, you are not choosing bed sheets, rather the right mobile app development agency to enter the world of entrepreneurship. It is not an easy journey as you have more than 2 million apps already stacked up in the App Stores.And even after carefully doing some productive researches, most of the business owners end up burning their fingers.
I don’t want you to go through the same experience. Having worked with a number of mobile app startups and mentoring a number of them over the past 10 years, I have found that they keep on repeating the same old mistakes and keep burning their fingers.
1. Your mobile app development company does not understand your business
"Do they get what I am trying to do?"
"Have they built anything like this before?"
"How I am going to know that they are not going to screw me over?"
Mobile app development company are in huge demand these days. Mobile app developers are in demand as the smartphone sales have coupled. So every old and new business wants to be in the mobile games and to be in the game, these are the general question that comes to their mind.
Say you are into automotive business and you find a mobile app developer who has been showing a lot of works and projects but not something from your domain. But they are one of the pioneer developers, you had a chat with their ex-clients and even had a good review from the app market.
But how their experience going to help you with an automotive app? There are unique requirements that you need to be addressed. So it is important to find someone who comes with proper wire-frames of apps with the same domain, chat with their clients from same domain. You can ask for wire-frames after you share a small brainstorming together. Get to their place or call them up to have a face to face meeting to gauge their understanding.
2. Hiring done only considering the price
The biggest mobile app development mistake that every business commits is hiring based on the price. Just a faster does not mean better, cheaper is not something superior. If you specify your requirements clearly to the experienced agency you will get in return biteable chunks of the projects. They will provide you with adequate estimate of costs.
The cost of a high quality app may be too much and that is easy to understand. In that case our honest option is that you should opt for a cheaper option just because of the cost. Never go for the easy route. Do not build apps that are not native and not optimized. It This will make you have a crappy experience.
3. Choosing a company who do not have a project manager
It is important to have someone to bridge the work between you and the mobile app development that you hired. The role of the mediator can be fulfilled only be a project manager. He is somebody who takes care of the needs and in a specified timeframe comes up with a solution.
I will suggest that talk with the project manager and see how they assign tasks to their developers. Like at our place our project manager assign task taking care of the three issues -
- Our manager does not assign tasks based on the skills, but also considers the personality of the developer
- The extra time consumption and the hour estimate is something crucial for our managers
- Project management is something that can change in an instant
So try to meet with the project manager before getting introduced to the app developer is something important for your app development phases.
4. You hire someone who does not understand the end-to-end requirements
App developers are quite adept in coding in many domains. But how will they understand the business requirements and how they will get adept in coding in your niche? So it important to look for app developers with embedded system design experience who understand how to connect your business essentials with [roper monitoring and controls. Also be sure that the mobile app developers have the proven ability to handle design, usability and testing both on the smartphone and any other devices.
5. Thinking in terms of work they have done and not something they could do
Let's say that you are an owner of a hotel and you are looking for some on-demand hotel apps. You will look for some company who are having some great hotel app portfolio. That way you will able to check their work before you are able to drop the first email.
It is good. You are not wrong to judge their work in that manner.
But do you know it is bad as well. Especially if they build you an app just in the similar fashion they did the previous ones, then there will be no uniqueness. I may sound a little different here. But there is a strong reason behind.
If you are a startupreneur and you came up with an innovative solution, something that has not been done before. Then you would not be able to find someone to help you out in the industry.
So what you do? You have no option left other than hiring based on the quality. You get along with a voice conference or talk face to face and express your thoughts and fears. Like we do with our startupreneurs.
Then only you decide, that you can take whole experience into consideration. Remember it is not about finding a company that is specialized in apps for a certain kind of business. Rather it is about finding an app development company that can support your entire app journey from development to post development.
What's your take?
Guys do you think that you have made mistakes like these when you were choosing the mobile app development company? Is your app having a shabby interface? Is it resonating with your business? Have all these questions answered and then approach a company so that you can build a great app from the ruins. But this time it should be a perfect one since you will be addressing your mistakes properly.
Are You Facing This Kind of Situation?
Results-Driven Senior Business Development Manager | AI & IoT Consulting Expert | Driving Strategic Partnerships for Technology Solution | Open to collaboration
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