Top 5 Marketing Tips For Your Business

1. Having a social media presence

The Why:

• Social media helps businesses build brand awareness, increase their customer base and connect with their audience on a platform their audience chooses to engage with at their leisure every day
• The number of social media users worldwide in 2019 was 4.5 billion, up 13% year-on-year
• Social media use on mobile devices is seeing a 30% growth year-on-year

Key actions for your business:

• Implement a strategy on the social media platform in which your audience is most engaged
• Grab their attention with eye-grabbing visuals
• Create conversations and showcase your business’s identity with engaging content, videos and imagery
• Drive targeted traffic to your website by encouraging them to click for more information, to view a promotion, to sign up etc
• Here's an example of a social media post with good engagement (likes, shares, comments):

2. Social media advertising

?The Why:

Social media advertising allows businesses to specifically target their audiences based on their demographic, interests, location, and behaviour, so you know that your money is being well spent generating the awareness that will benefit your business.

Key actions for your business:

• Promote deals – you can drive users directly to your website to make a transaction
• Followers will share advertisements with their friends, increasing word-of-mouth promotion
• Social media advertising is cheaper than traditional print and other digital advertising
• It can help to put your clients ahead of the competition
• For example: You could commence a campaign for a Christmas promotion which offers a 10% discount on your services for the first month of your engagement. You could commence a social media advertisement campaign targeted at your key demographic of SME business owners aged between 25-55 who are located within 40km of the CBD.
• Examples of a social media advertisements:

3. Search Engine Optimisation (SEO)

The Why:

Search Engine Optimisation is vital for helping businesses rank higher in Google Search which can help to build brand awareness and increase website traffic, and enhance the user experience of a website.

The benefits:

• Helps create more user-friendly, faster and more engaging websites
• Help drive more organic, targeted customers to your website
• Enhances user experience and readability on all devices including mobile, tablet and desktop
• If your direct competition has a website that hasn’t been optimised for SEO, your website has more chance of ranking better in Google Search and converting new customers

4. Google AdWords

Purpose:

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.

Key benefits:

• It allows you to target people who are searching for what you have to offer
• Google AdWords lets you target your searches based on geography, which can help you get in front of potential customers near you
• A cost effective way to increase leads to your business and generate customers
• The Google ad network reaches 90% of Internet users worldwide, including Google, Gmail and YouTube user

5. Email marketing

?Purpose:

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience.

Key benefits:

• Email marketing is convenient. EDMs are easy to access on smart phones, so your customer can engage directly with your content at their leisure
• Emails can be personalised specifically to a customers demographic, interests, location, and behaviour, and most email marketing tools can even personalise the subject line with their name
• Research shows that customers prefer email – 72% of consumers prefer to receive promotional messages through email
• Maintain a CRM (Customer Relationship Management) System – ensure that you keep your CRM system up-to-date with your client’s contact details, make notes about clients, enter diary reminders, and use for lead nurturing. An example of a popular CRM system is Salesforce.

Rob Lancuba is a partner at CFO on Call, a leadership advisor, problem solver, Growth Specialist and Strategist. He helps businesses boost their profits, wipe out their competition, nail their perfect customer and put their business in a position of dominance! He has been through it before in much bigger organisations and can help you with each step of the way to the success you’ve been dreaming about! Email: [email protected] or call 0457 555 787

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