Top 5 Marketing Cloud Implementation Tricks That Will Help You Increase Abandoned Shopping Cart Conversions

It would not be a hyperbolic statement if we say that?globally?70% of shoppers abandon their carts, and businesses?can’t?do much about the same.?On the other hand, there are plenty of ways?that would?help?businesses?overcome this challenge, Salesforce?marketing cloud implementation is one of the most important ways.

Discussing the reasons for cart abandonment is a long discourse, and talking about them here will be irreverent to your time.

In this?blog, we?will discuss the?five?best marketing cloud implementation tricks that will help online businesses improve their abandoned shopping cart conversion.

Marketing Cloud Integration with Online Businesses

Marketing Cloud empowers businesses to create personalized and automated marketing campaigns across various channels – email, SMS, social media, and more.

With strategic Marketing Cloud implementation, you can effectively re-engage lost shoppers, nudge them back to their abandoned carts, and ultimately convert them into loyal customers.

Here are a few points that will help you understand why your online store needs this cloud CRM platform –?

• It helps you identify the customers that have left items in their carts.
• You send those customers personalized messages to return to the cart and complete their purchase.
• Marketing Cloud has?a?feature?that?helps you send automated emails to your clientele as a gentle reminder to come & complete their shopping.
• You can send them personalized and exclusive deals tailored?for them?to improve their customized experience.
• One of the best things you can do with Marketing Cloud is?to?track your customer behavior throughout their?complete?purchase journey.

All these factors will help you plan your marketing strategies and reduce the rate of cart abandonment.

Let's?delve into some clever Marketing Cloud implementation tricks that can dramatically boost your conversion rates and keep your sales engine humming.

Trick 1?- Keep close eyes on your customers’ journey

It might seem an impossible task to you?but, trust me, with Salesforce Marketing Cloud, it is a piece of cake. Thanks to its impeccable feature, namely Journey Builder.

This power tool helps online businesses set up automated email triggers, which get activated whenever a customer abandons their cart. It improves connection with customers and mitigates error-prone manual intervention.

Journey Builder helps online businesses increase sales conversions and comes with impeccable quality for crafting highly targeted automated campaigns.

Trick 2 - Reading Customers Behaviour

A customer journey can only?be built?if?are?aware of their behavior, which?can only be tracked?with a successful implementation of Marketing Cloud.

Behavior tracking enables you to understand?the shopping patterns of your customers?and?you can understand?the reasons for cart abandonment.

Trick 3 - Email Studio

This feature of Marketing Cloud is a cherry on the cake that compliments journey builder and behavioral trigger capabilities and enables merchants to abandon shopping cart conversions. With the help of the email studio tool, businesses can create personal emails and send them to those customers who have their shopping incomplete.

You can ask customers to take a second look at the products they left in the cart, you?can display personalized content and induce their purchase decision.

Trick 4 - Mobile Studio

Mobile Studio is a powerful tool within Marketing Cloud that helps you conquer abandoned carts. It seamlessly integrates with your e-commerce platform, providing real-time insights into customer behavior.?It can instantly detect when?a customer adds?items to their cart but?doesn't?complete the checkout process.

Once abandonment is detected, Marketing Cloud allows you to set up automated "Journey" campaigns that trigger SMS?messages?or push notifications.?These messages can be personalized?based on the customer's abandoned cart contents, purchase history, and preferences.

For example, you can send a friendly reminder about the stylish jacket your customer has left behind in their cart – with a?special?discount code just for them!

Mobile Studio empowers you to create dynamic offers within your abandoned cart messages.?This?could be a discount code, free shipping, or another incentive tailored to the?specific?items left behind. A little nudge with an attractive offer can often be the tipping point for a customer on the fence.

Trick 5 - Data-Driven Insights for Smarter Marketing

Einstein Analytics in Marketing Cloud brings robust analytics capabilities?that go beyond just?identifying abandoned carts. It can also analyze customer shopping patterns and identify product-specific abandonment trends. These insights are invaluable for marketers, allowing them to optimize future campaigns and product recommendations to minimize abandonment rates.

Conclusion

Are you ready to turn cart abandonment into conversions with marketing cloud implementation?

While it's true that a significant portion of online shopper abandon their carts, there's no need to resign yourself to lost sales. In this post, we have explored five powerful Marketing Cloud implementation tricks that can help online businesses dramatically improve abandoned cart conversion rates.

By leveraging Salesforce Marketing Cloud Consulting Services , you can gain access to expert guidance and ensure your Marketing Cloud implementation is optimized for maximum impact.

Our team of certified Salesforce Consulting Partners will work closely with you to understand your specific needs and develop a customized strategy to re-engage lost shoppers, personalize the customer journey, and ultimately drive more conversions.