Top 5 June PPC Updates

(Click on the images to get re-directed to the post) - Enjoy this fifth #5 Edition.

Thanks a lot for getting over 14.000 subscribers on this newsletter and pushing my Custom PPC Chat GPT to over 10.000+ Chats. Insane!

Make sure to check out Cookiebot by Usercentrics as Google-Certified CMP Partner. Perfect for GDPR compliant Cookie-Banners and Google Consent Mode implementations. Find all information here.

1) Meta/GA4 Integration

???????? & ????4 as Native Integration now seen in Beta. This might make some tracking easier for Meta campaigns. Meta released a case study showing that attribution towards Meta increases by 22%.

Meta says the configuration is done in 5-10 minutes.You initiate with the integration by login into your GA4 property with email and password, set preferences and events and thats it.

2) Lookalike Audience threshold reduced

UPDATE on my Meta -> Demand Gen Lookalike Strategy. Seed lists to create Lookalike Audiences have been reduced from 1000 to 100. Making it accessible to smaller advertisers. ??

If you have not heard yet of my strategy:

1) Run Meta LeadGen campaigns to gather first party customer data (i.e leads, purchasers or only micro leads) -> This depends on your budget, you need to now only min 100 data entries here.

2) Download your Meta LeadGen list as .csv or if you have a CRM running, from the CRM.

3) Fill the data in a Customer Match Google Ads Template

4) Upload it to your Google Ads Account (Note: data requires the highest privacy level, so only you as the data owner can download and upload first party data, never your agency)

5) Create a Demand Gen campaign and use this first party audience as your Lookalike Seed List. (Note: in order to maximize reach, you could also use your google ads converter as a second seed list.)

6) Define Lookalike Reach (Narrow, Balanced or Broad).

7) Congrats, you have the purest Lookalike Audience.

3) Video impressions included in Conversion Path Report

Google Ads announced Video impressions being included into the Conversion path report. Lets see whats behind this update: ??

This update should give us a more comprehensive view of YouTube's role within our conversion path, previously only click and engaged-view conversions were included. A supporting step towards Google's YouTube adoption goals.

4) Brand inlcusions and update on Search misspelling matching

Google announced new Broad Match Matching and Brand control and 9% more Search terms visible. I call it BMM Minus".

???????? ???????????? ?????????? ??????????????: Misspelled search queries are shown with the correctly spelled search query. This means that, on average, 9% of search terms previously under “Other” due to misspellings in the search terms report are now visible.

?????????? ??????????????????: This is like a BMM Minus Match type, you select which brand should appear with your broad match keywords, they limit traffic to the brand you select.

5) Subscriptions and Engagement campaign subtype

YouTube "Subscriptions and Engagement" subtype now widely rolled out.

Seeing it now in multiple clients accounts.

This goal could open a new way for them to drive high quality traffic to their channels. ?

Aim of this campaign subtype is driving engagement on YouTube Channels with video ads and getting subscriptions.

Google AI allows for ads to be served to the most relevant users who are likely to convert. To be eligible you need to sync your YouTube Channel to your Google Ads Account.

In case you missed the best performing posts in June (both funny posts)

https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-sem-activity-7209804831950049284-CcsK?utm_source=share&utm_medium=member_desktop

https://www.dhirubhai.net/posts/thomaseccel_ppc-googleds-sem-activity-7205093698487959552-6k7X?utm_source=share&utm_medium=member_desktop

Thanks a lot for reading until here and see you on the next episode!

Thomas