The Top 5 Hospitality Trends You Can’t Ignore in 2023

With 2023 well and truly here, it’s fair to assume the year is being welcomed with open arms. With a renewed zest for life prevalent amongst the masses, things are finally looking up for the hospitality sector. In honour of the new year, here are five trends we predict you should be on the look out for!

1)????Innovative Personalisation

Personalisation has been taken hospitality by storm over the last few years. As more properties battle to make guests feel uniquely special, the competition is likely to become more fierce around this. The concept is simple, guests want to feel like they’re being welcomed somewhere where their needs are being anticipated and swiftly fulfilled. In the same way a restaurant manager may notice a diner has a particular affinity for a certain drink, hoteliers should look towards learning and understanding what a guest could want before they ask. Loyalty programmes could be the effective key to this as data learned across various stays would be an excellent way to understand what left a guest happy in previous instances.?

2)????Increased Appetite For Experience

It’s of little surprise that, after being trapped indoors for two years, people are more excited than they have been in a long time to truly experience a place in a truly authentic way. Curated itineraries which encapsulate the thrill and essence of a city are likely to be top of guests’ lists this coming year. Although they may not have unlimited time, a selection of well-thought-out activities could appeal to the traveller looking to make up missed time. A balance between the real local feel and the best a place has to offer is the sweet spot here.?

3)????A Greener Global Footprint

With the countdown to Net Zero looming, the environment has taken a much-needed front seat in the ride of priority for many hotels around the world. This may include big considerations such as the switch to renewable energy or perhaps the inclusion of more plant-based meal options in hotel restaurants. Not only is this greener consciousness good for the planet but travellers are becoming more aware of their footprint which ultimately means hotels that are actively working towards Net Zero are likely to spark the interest of more guests than before.

4)????A New Norm For The Digital Nomad

The reality of the remote working boom has meant more people than ever are able to travel and work simultaneously thus opening the door to infinite possibilities. Instead of being forced to split time either between business and leisure, many people are finding comfort in the happy medium. As more people opt to work from sunshine-engulfed beaches, there has never been more scope for hotels to provide spaces that make the switch effortless. Simple facilities such as offering Wi-Fi out on private beaches or ensuring designated areas for those desiring an office with a view could be especially attractive to guests.

5)????Welcoming Wellness With Open Arms

As the world moves towards putting greater emphasis on mental health, there is likely to be a greater desire for spaces that nurture a healthy and positive mind. From indoor-outdoor workout spaces which incorporate the solitude of nature to the ultimate luxury of fully-equipped spas with massage facilities, all of these amenities are likely to become a must-have for any guests in the coming months.?