TOP 5 Golf Business News - July

You may think it's cucumber season in the golf industry now. However, Golf Business Monitor readers avidly read the following 5 golf business news items in July.

Toptracer , the world’s #1 range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open.

The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with the sport both on-site at championships and when they participate at golf facilities using Toptracer technology.?Find out more !

I understand that for many, the enduring influence of TV advertisements in 2024 may come as a surprise. Nonetheless, it is paramount to contextualize the multi-year sponsorship agreement between Adidas and Sky Sports Golf.

The Adidas & Sky Sports Golf partnership will launch at The 152nd Open at Royal Troon (18th – 21st July), where Adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. Find out more !

The DP World Tour and J. Lindeberg have announced an exclusive, multi-year partnership. The global, premium fashion and lifestyle brand will become the DP World Tour’s official clothing supplier.

As a result of this partnership, J. Lindeberg became the Official Clothing Supplier of two of the Tour’s most iconic Rolex Series events in 2024.

In this exclusive partnership, J. Lindeberg will provide DP World Tour personnel with custom-designed products tailored to their active and travel-intensive lifestyles. Find out more !

The River Golf Club has effectively redefined the purpose and significance of its driving range, known as The Barn.

Part of the project required reducing the amount of land occupied by the golf course to allow for 20 acres of future development along State Street.

‘The Barn’ is a unique practice facility with 10 bays designed for year-round use. 4 bays are equipped with Trackman to give golfers instant feedback on their swing. Find out more !

I defined 2 essential components to market and cultivate?successful golf club membership offers effectively:

• Personalization ,
• Golf club employees as ambassadors.

In partnership with PlayMoreGolf, The Bridgedown Collection has introduced a?points-based pass?that grants golfers access to some of the finest golf courses in London.

The Bridgedown Collection offers a flexible membership system based on points.?Each tee time booking is assigned a value?based on the day of the week, time of day, and choice of course. Find out more !

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