TOP 5 Golf Business News - February

Welcome to Golf Business Newsletter, a monthly newsletter where you can find the?latest golf industry insights, best practices, new products, and interviews with innovative club managers. For more insights like these,?join my private email list.

Early February, I had the honor to give professional training for the members of the Golf Club Managers' Association. I explained the importance of golf club membership and communication personalization. I'll hold a similar training for GCMA members in May.

These were the TOP 5 most interesting golf business news in February:

1. The need for?personalization?now extends to the organization and into the?golf tournaments?too.?See how you can achieve with Golf Genius' solutions!
2. A?personalized?post-purchase program?can help golf clubs to?win and maintain customer loyalty. See how!
3. I interviewed Nikolaj Kromann J?rgensen (COO,?TrackMan) to understand Trackman's contribution to golf clubs' customer experience goals & the future of PGA Pros. Here is the interview.
4. The new Toro ProCore 648s turf aerator has?more than 10 new patents. See what they are!
5. As part of ongoing?investment into staff development,?well-being and progression, London Golf Club is providing employees with an array of exciting new ways to?grow their skills, experience, and?careers. Here are the details.