TOP 5 Golf Business News - December

While preparing this newsletter, I realized how useful insights, interviews, and articles I could help my readers and followers even in December. I'm excited to share what I've learned and inspire others to reach their full potential.

Let's start right at the beginning with a great insight. A modern golf cart fleet can be a real profit center for golf clubs.

An investment in modern vehicles that pays for itself within a few years and provides guests and the club with real added value.

In the article, I explained how you can convert your golf cart fleet into a real profit center.

I have been keeping an eye on the progress of The Cabot Collection for a while now. As part of my consulting work, I have recommended Cabot to others as a valuable resource/reference.

That’s why I was thrilled when Ben Cowan-Dewar, the Co-Founder and CEO of Cabot, agreed to an interview with me about golf club business development.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs and resorts and retain them, too.

Effective customer personas are more than just a piece of paper. These customer personas are more like characters in a book. They should be fully integrated into your organization and plans as indispensable tools.

Use customer personas to confidently sense check your marketing strategy, and ensure its success. Therefore, be sure to leverage them to validate and refine your plans.

See how you can develop customer personas easily!

I was intrigued by the Kelly Ranch Golf Club development project’s $100 million price tag. The project’s scale and scope have piqued my interest, and I would like to learn more about it.

Fortunately, I was able to secure an interview with David Matheson, a Partner at Escalante Golf, providing us with an exclusive opportunity to take an in-depth look behind the scenes of this project. Here are the details!

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences.

Wilson Golf has launched an innovative, first-of-its-kind technology that is set to radically change the game for both club fitters and golfers looking for the most advanced custom fitting experience:

Wilson Fit AI? is a mobile app-based fitting tool that combines a pioneering Wilson black box algorithm with Blast Motion.

Here are the details!

Are you looking to improve your golf club marketing? Or are you in search of a professional speaker to inspire and motivate?

Look no further! Let's chat about how I can assist you:

• [email protected]
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• https://golfbusinessmonitor.com/work-with-me