Top 5 Facebook Marketing Trends to Follow

Facebook continues to be the most popular social media network in the globe out of the four main ones: LinkedIn, Instagram, Facebook , and Twitter . Facebook is the most dependable medium for your business, brand, or corporate firm as of the third quarter of 2017, with 2.07 billion active monthly users (including a 17% increase in two years).

The top five Facebook marketing trends are covered in this article.

YouTube sharing

One of the finest ways to promote brand awareness is through Facebook video ads. It is a tactic that helps to draw in and convert website visitors, move prospects through the email marketing sales funnel, and increase engagement on various social media platforms including Twitter, LinkedIn, and Periscope. Facebook users watch 100 million hours of video daily on average. Facebook videos outperform photos in organic reach by 135%. 53% of consumers, according to Hubspot, want to see more video content from marketers.

The videos may be produced automatically or in light-weight animated formats as GIF, Slideshow, and Cinema Graph. Users have access to watch, comment on, tag, and share videos. Facebook videos enable advertisers to sell more successfully without spending a lot of money or effort. A recent Adobe analysis found that consumers who watch videos are 1.81X more likely to make a purchase than consumers who do not watch videos.

Advertisers can highlight several products in a single ad by using multi-product advertisements. Scrolling through the photographs allows viewers to click on specific links to each product. Facebook can be used to advertise blog posts, e-books, and webinars. The Facebook Power Editor can be used to make these ads.

This alone explains why the majority of brands have made significant investments in video content, and why 46% of marketers still intend to use Facebook video in their 2019 digital marketing strategy .

2. Launching:

Ever since its debut in April 2016, Facebook Live has experienced rapid growth. According to research by Search Engine Journal, their typical Facebook Live engagement was 178% greater than their typical post interaction. Additionally, the typical reach of live posts rose by up to two times. One of the main causes for its rising popularity is that Facebook Live videos have a better organic reach and enable real-time interactions between publishers and audiences.

You may get rapid responses by posing and responding to questions during your broadcast because reactions, comments, and viewership statistics are available in real-time. Larger companies are taking advantage of it, including Trey Ratcliff, Martha Stewart, Starbucks, and Mashable.

For National Voter Registration Day in September 2016, Starbucks organised its first live event at Rufus King Park in Jamaica, Queens, New York, and streamed it on Facebook. The live broadcast of this event highlighted Starbucks' community involvement and gave viewers who were unable to attend the event but were interested in learning more about its significance and its cause the opportunity to do so.

Another instance: Jen Atkin of Ouai Haircare and Christophe Robin Paris were invited by Sephora for a 30-minute film where they would chat amiably about makeup advice, fashion, and beauty items. The participants in the unstructured conversation could respond to inquiries from the live feed and promote Sephora goods. Viewers conducted internet research, read reviews, and made purchases of the suggested products as a result of the live video discussion.

3. Posting of images:

Despite the fact that video postings frequently outperform their image equivalents on Facebook, visual posts have a 40 times higher chance of being shared on social media (according to the data provided HubSpot). Memes and infographics are among the increasing number of different types of image posts. One of the finest methods to engage consumers and a surefire way to get a reaction is still through the usage of photos in postings. The Starbucks Facebook page is one of the top 10 brand pages with more than 37 million fans. By requesting tips from customers who utilise its products to create more creative concoctions, Starbucks has been gaining more customers.?

Chatbots:

Facebook statistics show that there are over 100,000 active bots on Messenger each month, enabling quick communication between businesses and consumers. Chatbots continue to be used mostly for customer service, answering common questions and problems and facilitating an automated contact to increase purchases. Like other social media platforms, chatbots are designed as networks for interaction, discourse, and content sharing.

Two chatbots were made by Mastercard, one for banks and the other for businesses. The merchant-specific bot is made to speed up transactions within Messenger. Customers can place orders, set up accounts, and use Masterpass to simplify every transaction.

For renters to receive real-time updates on available properties, real estate business Trulia has developed a chatbot. Users can perform searches for things like "rentals in Chicago" or "four-story condominium for sale in New York" to receive more precise results. The Trulia bot then displays the pertinent listings.

Advertising:

For greater organic exposure, small businesses prefer Facebook paid advertisements. Over 4 million companies are already using Facebook advertising to market their goods or build brand recognition. 78% of platform users who use marketing are happy with the results of their Facebook ads, according to Contently.

By utilising Facebook's ads, monitoring, insights, custom audiences, and lookalikes, Simplilearn, an online learning platform, hoped to raise awareness, consideration, and enrollments. With a targeted demographic of Indians between the ages of 24-45 and Indian expats in the U.S., Simplilearn launched Facebook video advertising. They were kept interested by video advertising, pictures, and carousel ads that featured a link to registration and outlined the main advantages of Simplilearn. Amazing outcomes were obtained! In just five months, Simplilearn doubled its leads, increased reach by 50%, cut lead costs by 60%, and attracted 10 million viewers.

Do you believe any of these trends may be included into your Facebook marketing plan? You can experiment with some of these components to see what works. We are always interested in hearing about any novel Facebook advertising strategies or experiments that were successful for your business or group.

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