Top 5 Email Marketing trends you can't ignore in 2024

Email Marketing is pegged to grow exponentially in the next 5 years. As per a report, email marketing will be a $17.9 Billion business by the end of 2027. That's why 89% of marketers consider email marketing their prime weapon.

But with the changing technology and consumer psychology, marketers must adapt. If you are, too, using email marketing to generate leads and increasing sales, it's vital to go with the changing email marketing trends.

Here are top 5 email marketing trends that will make or break your Business ??

1. Email Marketing trend 1: Hyper-Personalization ????

Hyper-Personalization is here, and it is here to stay. People are already tired of automated junk mail that spam their inboxes. So if you are sticking to old techniques, brace for impact! People are not interested in something generic.

In fact, almost 54% of people unsubscribe from the mailing list if they receive non-personalized mail. Another 45% categorize that email as junk. That's your hard-earned money going down the drain! Non-personalized emails will degrade your mailer list and can mark your Brand as a Spamming brand.

Nobody wants that, right? Solution?

Hyper-Personalization. It’s one of the most dominating email marketing trends in 2024. A lot of organizations are adopting it and reaping the benefits already.

Here are some pro tips for hyper-personalizing your email marketing campaign:

Pro tips:

• Set triggers based on each website visitor's behavior for sending emails.
• Create Segments in your mailing list based on multiple criteria. Brevo is an excellent email marketing tool that offers this feature.
• Recommend products and promotions based on these segments.

2. Email Marketing trend 2: Create interactive emails ??

Static emails are boring. Today customers want something that they can interact with. The best way to do something like that is by creating a visually interactive email. It’s an email that has multiple dynamic elements that a viewer can manipulate.

It’s one of the most talked about email marketing trends in 2024. The reason is simple; interactive emails offer an opportunity for the viewers to perform a lot of meaningful actions without leaving their emails.

Here are some pro tips on what you can include in creating an enticing and interactive email.

Pro tips:

• Include videos that a user can play
• Include a set of carousel images
• You can also include some basic games

These elements can keep your visitors engaged with your emails and your Brand.

3. Email marketing trend 3: Tell your Story ??

People buy from brands they know. Today, people want a deeper understanding of the Brand's back story. So if you want to gain a new customer or retain an old one, share your story with them.

Let them know what your Brand stands for and how you became what you are today. And what's a better medium than a perfectly crafted email? That's why Storytelling via email will be a hot email marketing trend in 2024.

Here are some pro tips to make your emails more emotional and personal.

Pro tips:

• Talk about your team and your backstory
• Keep your subscribers updated with what’s happening at your Company
• Share behind-the-scene looks of your Company.
• Share information that relates to your Brand

When you indulge in Storytelling, people automatically feel a personal connection with your Brand. And that's exactly what you need to grow your Business.

4. Email Marketing Trend 4: Say goodbye to Open Rates as an important KPI, welcome CTR ??

When you are doing email marketing, it's critical to have insight. But with the rising privacy concerns, Apple introduced something almost like a paradigm shift for Email Marketers.

With this new feature, Apple blocked email marketing tools from tracking certain information of its users.

This information includes the Location and Time when a user opens an Email, the device that a user is using to open an email and the activity of that device.

Without this information, the Open Rate becomes a useless KPI. That's why CTR (Click Through Rate) is the hot trend in 2022. So say bid adieu to the Open Rates and start worshiping CTR right away.

5. Email Marketing Trend 5: Artificial Intelligence for Email Marketing. ??

Artificial Intelligence or AI is the most talked about technology in each field. And that's why it's an important email marketing trend. With AI, you can track and analyze thousands of data points that can help optimize your email marketing campaigns.

AI has proven its mettle by helping marketers understand customers' behavioral patterns. This understanding goes a long way in creating more personalized emails that can boost the Click Thorough Rate and Conversion Rate.

AI can also help you sense the changing trends in the market, assisting you in making more meaningful decisions.

Final Remarks ??

Email Marketing is here to stay, and the opinions of a few naysayers don't matter. But it's also true that sticking to traditional methods won't bear fruits. If you want your email marketing campaigns to succeed, you will have to keep up with the changing trends.

I hope this quick guide on dominating email marketing trends in 2024 will be helpful to you. Let me know what other email marketing trends you think will make their presence felt in 2024 in the comment section.

Till then, Happy Marketing!

FAQs ?

1. Is email marketing dead?

Not at all! On the contrary, it's one of businesses' most preferred marketing channels.

2. Is Open Rate still relevant in email marketing campaigns?

Not anymore, especially if you have a lot of subscribers who use Apple Devices.

3. What are email marketing tools best for Small Businesses?

Some of the best email marketing tools include Brevo, Mailerlite, MailChimp and Email Octopus.