Top 5 Digital Marketing Strategies for Realtors

Here are the Top 5 Digital Marketing Strategies for Realtors

If you are a new realtor looking to improve your business, it takes careful planning and execution to see results. In the 21st Century, a growing part of your real estate career involves your digital marketing strategies. On average, 91% of realtors and brokers across the U.S. are already using social media promotion – but only 9% of them are posting listings through those outlets! And of those using digital marketing strategies of any kind, an overwhelming 70% of realtors see as many as 25% more clients because of it. So…how do you stack up against those stats?

There is currently a myriad of resources and methods available to help you develop a system to best fit your needs. Knowing which ones are worth your time or not, is half the battle. Traditional means are still useful in today’s market, as proven by over 65% of realtors who still rely on both digital and printed marketing strategies and are successful. To help improve your own effectiveness in the field, here are the top 5 digital marketing strategies to try:

1. Create a social media presence. Considering much of the adult population in the country is online every day, you can reach much more people in a shorter space of time and effort than ever before if you engage that audience through social media. But first, it’s important to build your brand by establishing your “voice” with the content you share or post on a regular basis. By regularly launching email marketing campaigns, updating your Facebook page and website blog, and sharing content on Twitter, Instagram, and other major social media networks, you will start to be seen as an authority in real estate, your geographical area, and among people in the community. If residents and those looking to become residents see your content as useful to them, they will be more likely to remember you when they are in need of your services.
2. Establish an online network. Chances are you already have an offline network of professionals and people you know who are real estate agents, brokers, designers, and business owners, but also your clients. Some of these people may have an online presence, in which case you would do well to connect with them online in some way – adding them to your Facebook or LinkedIn contacts, following them on Twitter, or subscribing to their email lists. Likewise, give them the opportunity to do the same with you. And don’t forget to remain in touch with them through email, a phone call, or in-person if at all possible to maximize your networking impact.
3. Accept that there are no shortcuts. While there are apps and digital strategies that help make the process of running your real estate business more efficient, there is no fix-all to guarantee your success. It takes consistency, quality, and staying up-to-date on what’s out there. Don’t be afraid to try new things, but don’t get so hung up on them that you put all your eggs in one basket. Just like with investments, your real estate business is all about diversifying the right efforts to reap rewards.
4. Appeal to homebuyers and sellers online. Right now, the largest demographic for obtaining clients via online contact is first-time homebuyers. A close second would be move-up homebuyers. Both groups are highly active on social media, and many of them are millennials. By keeping track of their trends, you will have an edge when it comes to marketing to them.
5. Enlist help as needed. You might start out doing the work by yourself, which is a great way to really get a feel for the business and the overall market. But eventually, the time will come when you might have to resort to hiring employees or contractors who specialize in areas you might either not be particularly good at, or else you don’t have the time to do yourself anymore. Knowing when and what to hire people to do is crucial for you before you burn out or waste your money or time.

If you need assistance in selling your Naperville property please do not hesitate to contact us at www.RyanHillGroup.com. Call Listing Agent and Managing Broker of Ryan Hill Group, Teresa Ryan at 630-276-7575 for a no-obligation home sale consultation.

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