Top 5 Design Trends to Expect for Landing Pages in 2024
With the introduction of generative AI in 2023, technology underwent a significant metamorphosis that revolutionized several industries. This change has significantly impacted the CRO and landing page design tactics used. The combination of AI and design is becoming increasingly evident in 2024, providing previously unheard-of possibilities for highly customized and effective landing pages.
As we prepare for the coming year, it's critical to foresee the trends that will influence the sector. As experts in landing page design and CRO, we will concentrate exclusively on the coming trends in landing page design and CRO.
At Apexure , with a track record of over 2000 landing pages created and 1000 audited in our eight years of industry presence, we've witnessed dynamic trends. As the landscape evolves, we are here to guide you through the top design trends projected to dominate in 2024.
Design Trend 1: Micro-Animations: A Silent Language of Interaction
Designing a landing page that converts is an art, and using every space wisely is a must of this art. Bombarding the landing page with text confuses visitors, and they eventually leave. In an era where attention spans have dwindled to a mere 8.25 seconds, it is crucial to hook visitors swiftly.
Micro-animations are a modest yet practical element in designers' toolboxes. They help users show changes more clearly and offer visual feedback. "Imagine your visitors navigating your landing page easily, receiving gentle indications that their form submissions were successful, or discreetly highlighting important components." Micro-animations provide information without being overbearing to the user; they are the quiet language of interaction.
These subtle movements are more than just decorative touches in a world where every click counts. They have a strategic function. They contribute to a smooth user experience, increase audience engagement, and improve user understanding. Micro-animations, at their core, let you say a lot without saying a word.
As 2024 approaches, adding micro-animations to your landing page design will become essential rather than simply a trend. It's the skill of drawing people in, directing them, and crafting a memorable, immersive experience.
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Design Trend 2: Illustrations on Landing Page Design
Storytelling is becoming an essential aspect of the design arena, while telling stories using illustrations is becoming more prominent and a trend. Grabbing visitors' attention is a crucial aspect of design, and using illustrations wisely, considering the brand tone and story, quickly captures that attention.
While illustrations have been a staple in web design, their role is expanding into landing page design. The strategic use of custom illustrations can convey brand personality and simplify complex information. Just as a well-told story captivates an audience, illustrations serve as visual narratives that resonate with visitors.
When used thoughtfully, illustrations can evoke user feelings, explain a brand's story, and lead them through the landing page's narrative.
Understanding the complementary qualities of narrative and visuals in landing page design will become an essential strategy in 2024. A captivating visual narrative that sticks in the minds of your audience is art, regardless of whether it's a cartoon that tells the tale of your brand's evolution or a simple graphic that explains complex ideas.
Design Trend 3: Dark Mode for Landing Pages
Dark Everywhere!?
“Recent research reveals that 64.6% of people expect websites to deploy dark mode automatically.”
Dark mode isn't limited to applications; it's making its mark in landing page design. Turning on the dark mode is often recommended to reduce eye strain and fatigue. If you aim to optimize a landing page for impactful first impressions, implementing dark mode can pleasantly surprise and captivate your visitors.
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Dark mode's sleek, eye-friendly aesthetic can create a captivating visual experience.?
However, balance is vital to ensuring readability and accessibility are not compromised in pursuing this trend. Apexure has created over 2000+ landing pages in the last eight years, demonstrating our designers' expert expertise in the area.
Consider a dark mode landing page Apexure designed for a client as a tangible example. This implementation enhanced conversions significantly and garnered praise on the design-sharing platform.
Design Trend 4: Non-Traditional Scrolling
The rise of nontraditional scrolling techniques is changing how we engage with growing internet material. Unconventional scrolling, such as parallax or horizontal scrolling, is becoming increasingly popular as intuition takes the lead. This style encourages experimentation and unconventional information presentation by designers.
Consider horizontal scrolling, for instance. It enables lateral content exploration and delivers a distinctive, engaging experience. On the other hand, Parallax scrolling adds depth to the user's journey, creating a dynamic visual narrative.
Balance is vital while exploring the possibilities of non-traditional scrolling, though. Designers must be cautious to preserve the best possible user experience while implementing these cutting-edge strategies. Remember that the user experience is still the most crucial factor, so careful testing and optimization are necessary to guarantee smooth navigation.
Design Trend 5: Kinetic Typography: Dynamic Text in Motion
Kinetic typography involves animated text, where words come to life through motion. This design trend leverages movement, timing, and visual elements to convey information in an engaging and expressive manner. Rather than static text, kinetic typography transforms words into an experience.
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So, what trend are you ready to adopt in 2024??
The trends outlined, from micro-animations to kinetic typography, paint a dynamic picture of the ever-shifting landscape of design. In an era where users' attention spans are getting shorter and digital interactions require incredible intuitiveness, designers must create experiences that are not just aesthetically pleasing but also seamlessly useful.
Moreover, the introduction of generative AI injects a fascinating dimension into this narrative. This transformative technology empowers designers to sculpt dynamic, personalized, and data-driven elements.
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