Top 5 Conversion Metrics for Sales Growth

Let’s talk about something I see way too often:

A company has great people, a solid product, and even decent traffic—but they’re struggling to convert leads into sales.

Why? Because marketing is all over the place.

• Sales and marketing aren’t aligned.
• The CRM is a mess.
• There’s no clear lead nurturing process.
• Content is being created, but there’s no strategy behind it.

Marketing is a system. If you don’t have the right structure in place, you’re just throwing money at ads, emails, and blog posts hoping something sticks.

How to Fix It

Step 1: Get your CRM in order.

• If your CRM is a graveyard of forgotten leads, that’s your first problem. Fix it.

Step 2: Align sales & marketing.

• If marketing is attracting leads that sales doesn’t know what to do with, you’re wasting time.

Step 3: Nurture your leads the right way.

• Automated sequences that actually add value (not just generic check-ins).

Step 4: Create demand with the right content.

• Lead magnets, strategic landing pages, and SEO-driven content that drives inbound leads.

Check out my quick 2 minute clip below for advice on the top conversion metrics for sales growth.

Here's the YouTube link to the full webinar [ https://youtu.be/1z1y5_vOm3U ] that covers:

? A repeatable lead generation system so you’re not relying on referrals.

? A simple email follow-up process to stop losing warm leads.

? How to retain more clients with milestone-based communication.

?? DM me or book a call to chat about which conversion metrics in your funnel need some love.

NEW ONLINE COURSE

Revenue Growth Essentials: A Systematic Blueprint for CRAs

A step-by-step guide to building scalable systems for attracting, nurturing, and retaining background screening clients— even with limited resources.

Register here: https://www.biancalager.com/cragrowth

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