?Top 5 Content Recommendations For Marketers

Content marketing is one of the most dominant forces in B2B strategies, but it's also one of the most volatile.

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?? Friday, April 5, 2024

Welcome to Friday! The sun is shining, flowers are beginning to bloom, and spring is upon us. Are your revenue projections showing the same growth and rebirth? ??????

Here’s what you missed while you were out selling and growing your business:

1) Top 5 Content Recommendations For Marketers, According To B2B Buyers. ??

Content marketing is one of the most dominant forces in B2B strategies, but it’s also one of the most volatile. Read more here.?????

???Sales Tip(s) of the Week:

SALES success (aka consistent revenue growth) is little wins over a long period, not large wins over a short period.

As a younger sales professional, I would get frustrated when other newbies and sales peers would succeed quicker than me.

I questioned my abilities.

But as I matured in age and experience, I realized that consistent growth was the ultimate superpower.

Organizations want relationships that they can build upon. They want to expand their wallet share. They want to grow margins. They don’t want quick wins, with no context or opportunity for tomorrow.

Have no fear, Sales Homies. Take the small wins AND the large wins. Just don’t think you’ve made it because you hit your goal during a single measurement period.

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2) How Small Businesses Benefit From Partnering with Fractional Executives To Boost Sales And Marketing Strategies. ??????

Thanks to the pandemic, as well as an expanding remote workforce, better online tools, and the desire of many small businesses to use talent for specific purposes instead of hiring full-time workers, a new industry of “fractional” sales and marketing executives is emerging. Read more here.?????

?? Sales Stat of The Week:

96% of prospects do their own research before speaking with a human sales rep. (HubSpot)

What does your organization do to position its perceived value through your website and social channels?

3) What’s Your Company Worth? ??

Financial value is what it’s worth. Intrinsic value is what it could be worth. Here’s how an independent valuation process works. Read more here.?????

Interested in Growing your Network?

SalesHookup matches B2B Sales Professionals with one another for the purposes of networking, sharing selling strategies, and learning from each other.

Check out their platform here. ????

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