Top 5 Content Marketing Fails and How to Fix them

According to digital marketing gurus, content marketing is an extremely powerful method to market any product or service. It is all about making a brand image, promoting the product/service, generating a long recall value and establishing a long-lasting relationship. “Content” is written pieces of content such as blogs, articles, emails, and more. Therefore, content marketing is marketing or promoting a product/service via content.

However, many fail in content marketing due to various reasons. I am listing a few common reasons for its failure and how you can resolve them.

Why does content marketing fail?

1. Improper strategizing: Organisations often produce random pieces of content without defining their target audience and the objective. Creating content without proper strategizing leaves visitors confused, and measuring the results of the content becomes impossible.?

Solution: Understand the target audience and answer the two significant questions about the content you plan to create, that is “WHY?” (The purpose of creating the content) and “What are the goals of creating it?” Moreover, create a weekly or monthly content calendar to know exactly what you will create and keep a close eye on the metrics.

2. Market research: Market research can translate into getting to know what our customers want. Another reason for content marketing’s failure is not understanding what your customers want or the inability to gather relevant insights.

Solution: Content marketing strategists must utilise the customer feedback, responses to the old content, market developments and metrics to get insight into customers’ experiences and expectations and curate the strategy accordingly. They may want to connect to a digital marketing advisor to understand how market research is conducted. However, collecting relevant data instead of more data is of utmost necessity. First, understand your business and what you wish to achieve from the content marketing, then decide what data will be relevant to you.

3. Lack of promotion: Creating good content is not enough. You also need to promote it as much as possible. Most marketers mistake not circulating the piece of content enough or only once. Keep on promoting the same pieces of content wherever relevant.

Solution: Not all pieces of content work in one go. Some require more time and attention to bring results. Ensure that you promote the content correctly at the right time.

4. Lack of SEO: You created a fantastic piece of content but didn’t optimise it for SEO? Then don’t expect it to work! SEO optimisation plays an essential role in content marketing strategy.

Solution: If you lack expertise in SEO (Search Engine Optimisation), it is advisable to connect with a digital marketing consultant and make the SEO work right for your content marketing.

5. Repeating mistakes: Making mistakes is inevitable. If you are a human, you will make mistakes, and your content strategy sometimes fails. However, that’s not an issue. The problem arises when you ignore the errors, continue with the same plan, or do not change the approach.

Solution: The solution to this problem is simple enough. Study the metrics and customer feedback closely and analyze the situation. You may want guidance from a digital marketing expert to identify the problem areas. Maybe your goal doesn’t align with the content marketing strategy? Or perhaps the content itself is not strong enough to do the work.

Still don’t understand why your content marketing strategy is failing? Connect via IamSaranshGupta.com or DM me!