The Top 5 Blog Posts of 2023

Every year, about this time, I like to look back at our blog posts from the previous year and highlight those that were read the most. Not only does it do my ego a little good, but more importantly, it let’s me know what topics are of most interest in the marketplace… and that provides a little guidance on the topics to write about in the coming year.

So, without further ado, here are the top 5 most-read blog posts from 2023:

#5) Get on a Plane… Go to a Conference

As I write this, I’m 30,000 feet in the air heading home to Nashville from Miami, where I participated in my first conference of the year – the Insights Association’s CEO Summit. It’s just my third conference in the past 12 months, along with Greenbook’s IIeX event last Spring in Austin and the Quirks Event in New York this past Summer.

And the result of attending all of these conferences? Exactly the same… and I mean that in a good way.

Read the complete post at: https://harpethmarketing.com/competitive-advantage/get-on-a-plane-go-to-a-conference/

#4) Want to Achieve Your Sales Goals? Achieve Your Activity Goals First!

As I write this, it’s early February… and even though it’s only been a little more than a month since ‘New Year’s Resolutions’ went into effect, 90% of them have already been busted! Why is that?

Even when the resolution uses the familiar SMART goal-setting structure, it still fails. For example, “I will lose 20 pounds in 2023.” Properly formed, relevant, achievable, etc. Seems straightforward, so why does it not drive a successful outcome? Simple… because you can’t just ‘lose weight.’ It doesn’t just ‘fall off’ (as much as we would like it to!).

Read the complete post at: https://harpethmarketing.com/competitive-advantage/sales-goals-activity-goals/

#3) How To and How NOT To Use LinkedIn for Selling… A True Story!

In the past week, I connected with two people on LinkedIn, each from a different research firm. And I had two very different experiences with them – one that was great and one that was horrible. The contrast between the two provides a really good lesson on how to use LinkedIn effectively to support your sales effort… and how not to!

Read the complete post at: https://harpethmarketing.com/competitive-advantage/how-to-and-how-not-to-use-linkedin/

#2) How to Maximize Impressions of a Single LinkedIn Post

The use of social media – and particularly, LinkedIn – should be an integral part of your marketing efforts. Social media, with little cost and modest effort, helps you achieve so many objectives: it builds awareness for you and your firm, it helps to cement your reputation around the topics you post about, and it helps potential buyers to get to know you a little bit better, especially if you sometimes post personal or fun content.

But here’s the problem… A single post has a shelf life of just a few seconds. It doesn’t take long for a post – even a really interesting one – to end up so far down on someone’s feed that they never get to see it. ? So, the question is… how do you increase the reach of a single post?

Read the complete post at: https://harpethmarketing.com/competitive-advantage/how-to-maximize-a-linkedin-post/

And the #1 most-read blog post of 2023…

Want to Win Your Clients’ Trust? Change 1 Word in Your Vocabulary.

I was having a conversation with a client last week – the president and his senior staff. We were talking about their business objectives for the year and the kinds of marketing and sales efforts they would need to achieve them.

As I was laying out a number of strategies and tactics that could help them reach their goals, the president interrupted me, and said, “Steve, don’t tell us what we could be doing… tell us what we should be doing.”

He was absolutely right!

Read the complete post at: https://harpethmarketing.com/competitive-advantage/win-your-clients-trust-1-word/

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For the thousands of professionals who visited our blog in 2023… thank you. We hope you found some nuggets of wisdom in the articles and that were beneficial and maybe even helped you to do your job a little bit better. We’ll keep writing in 2024… hope you’ll stop back by again.

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