Top 5 Best SEO Tools in 2024

If you are an SEO, you can't do it all alone on your own. You need some SEO tools to track performance metrics, add improvements, troubleshoot SEO issues, check progress reports, and automate a few things like checking meta tags, alt tags in logos and other images.

Throughout my SEO journey, I used hundreds of SEO tools, and here are the 5 best SEO tools in 2024. Let's have a look!

Top 5 Best SEO Tools in 2024

1. Google Search Console
2. Ahrefs
3. Semrush
4. Surfer
5. Moz Pro

1. Google Search Console

Google Search Console is one of the best and my personal favorite SEO tool. This tool is available for free to everyone without any feature restrictions.

Google Search Console, by Google, has improved a lot in recent times, and it has introduced many advanced features that other tools lack.

The Google Search Console provides you with the most accurate list of keywords that are driving traffic to your site. However, it only works when you connect it to your site. And it only provides you with data from your site, and not of your competitors' site.

Apart from the basic features, it has many advanced features like URL Inspection, Sitemaps, Core web vitals, Mobile Usability, and more.

With the URL Inspection feature, you can check whether or not your webpages are indexed in the Google search engine. Similarly, with the mobile usability feature, you can check your site's failing URLs.

Overall, Google Search Console is one of the best SEO tools in 2024, highly regarded by experts, and a must-use for aspiring SEO professionals aiming to excel in their field.

2. Ahrefs

If you are looking for the best SEO tool of 2024, then look no further then Ahrefs. It is one of the most advanced SEO tools that help you outsmart your competition in search results and enable you to stand out from the crowd.

Ahrefs provides you with the most detailed analysis of keywords in the market. You can research keywords, and track backlinks of your competition or of your own site.

Ahrefs has one of the industry's widest databases, which justifies its $199 monthly plan. I do not recommend using Ahrefs, especially if you are just starting out on your SEO journey. Take some time to gain experience in the industry with free tools, and then consider using Ahrefs. Overall, it's a good SEO tool for advanced professionals.

3. Semrush

Semrush is another best SEO tool of 2024, similar to Ahref. It also provides comprehensive details and overviews of the keywords and links.

Semrush, too has a strong and broad database like Ahref. However, I personally do not consider it the best SEO tool due to its ugly user interface. But it is my personal choice that i don't like the user interface, and everyone's choice might not be the same. And some SEO experts even argue that Semrush is better than Ahref.

Like Ahref, Semrush is expensive, and the monthly plan starts from $129.95, which is too expensive for someone just starting out their SEO journey.

In the basic plan, you get 5 projects, 500 keywords to track, and 10,000 results per report.

Overall, Semrush is an ideal SEO tool for analyzing your competition, researching keywords, auditing websites, analyzing backlinks, advertising tools, and more.

4. Surfer

If you do not want to leave your SEO strategy to chance, then you should give Surfer SEO a try. This advanced SEO tool helps you boost your organic traffic, boost visibility in the search results, and improve your search rankings.

The website claims to have 150,000+ content creators onboarded on the platform. Recently, Surfer SEO has introduced many new features like Write & Rank which helps you to write content for your website with the help of their advanced AI writer.

Apart from that, Surfer SEO has introduced the Refresh and Repeat feature, which updates and optimizes your old blogs and posts by adding new keywords.

Surfer SEO has partnered with many big names in the industry like Shopify, Square, and more to further enhance their SEO tool.

The best part is that it offers a free trial for 7 days. While the trial offers limited features, you can still have an idea of whether or not the tool is worth your hard-earned money.

5. Moz

Moz is another best SEO tool you should try in 2024 as an SEO professional. Moz is an all-in-one SEO tool that offers a range of features. From backlink analysis to keyword analysis and onsite optimization, Moz Pro ranks amongst the best SEO tools in the world.

Similar to all other SEO tools in the list, Moz Pro has a stong database. Furthermore, Moz has become much more stable in 2024 with the latest changes.

However, similar to other advanced SEO tools, Moz Pro is also costly, estimating around $99 per month for its basic plan. This could be expensive for someone who is just starting out. But the price is worth it when you know how to take the most out of Moz Pro.

Frequently Asked Questions:

Free vs. Paid SEO Tools - Which Are Better?

There is no denying that paid SEO tools are better. They contain a lot of premium and advanced features. Furthermore, paid SEO tools have a broader database.

On the other hand, free tools can just give you a basic idea about your keywords or backlinks. Free SEO tools are ideal for beginners, but as you progress, consider moving to paid SEO tools.

How Does Semrush Compare to Ahrefs?

As per my testing, Semrush is quite similar to Ahrefs, but it has a slightly different user interface. While some SEO experts prefer Semrush, it is slightly overpriced in my opinion. The basic plan includes only 5 projects, 500 tracked keywords, and 10,000 results per report.

Why Should You Not Use Ahrefs as a Beginner?

Ahrefs is expensive, and beginners should gain experience with free tools before considering it. I recommend using Ahrefs when you have the budget or when you are working on big projects that require deep research and analysis of keywords and backlinks.

Conclusion

So, that sums up the guide on the 5 best SEO tools in 2024. According to me, Google Search Console is the best free SEO tool you can utilize. However, if you already have a lot of experience and have a budget, then consider checking out paid tools like Ahrefs, SEMrush, and Moz Pro.