TOP 5 BENEFITS OF CHATBOTS

A chatbot is an automated software that initiates human-like conversations in websites for 24/7 customer support. A messaging software that helps to increase sales, improve customer service, and ultimately to be available for the customers 24/7. There are two types of applications of chatbot.

• ?Rule-based chatbot: Rule-based is a type of chatbot which is programmed to answer only the questions provided by the programmer. In the case the question asked by the customer is not programmed by the website owner then the chatbot could not be able to understand the question asked by the customer. Eventually, it automates with the answer which is already programmed by the website owner.
• Artificial intelligence chatbot: Artificial Intelligence chatbot is meant to answer all the questions asked by the customer. It can understand the human conversation and it could give an appropriate answer to the query.

Now let’s jump into the main part of our article.

TOP 5 ADVANTAGES OF CHATBOT

24/7 AVAILABILITY

The best part of the chatbot is its availability and sustainability and its continuous work for 24hours. Developing and all types of business desires to make them always available for the customers. Chatbot creates engagement, problems solving capability, and always available for customer interaction. If we want to buy a product from a store, we ought to wait for a long time. This eventually makes us feel stressed and sometimes even the desire to buy that product might be gone. If you take a website as an example, even though it has the pages like about, services, contact details, customers will always have a query which could be unsolved without a chatbot. This is where chatbot plays its own game, as it is automated with the answers and installed with artificial intelligence, it can answer all the queries raised by the visitor 24/7.

?LOW INVESTMENT

Chatbots decrease manpower as it is all automated. One worker can deal with 1 to 2 people simultaneously so if you want to deal with a bunch of people then you should hire more people to carry on with your customers. In the case of a chatbot, you don’t need more manpower, and implementing virtual assistants to your website can at least save 30% of your investment in hiring humans. According to CNBC, chatbots can handle 90% of client’s inquiries by 2022 and could save up to 8$billion.

?ENGAGEMENT AND SALES

Everyone wants to leverage their scales and enrich their business. If you are one among them then chatbot is a game-changer in leveraging sales. Especially in Social media marketing, The way it engages with the customers, solving all their queries and thereby closing the sales. It takes care of all the processes till the end of closing your sale. Whenever a customer sees your ad and raises a query it engages with the customer from the conversation and eventually taking the customer to the website buying page thereby creates more engagement.

?MONITORS CUSTOMERS DATA

Chatbots are considered to be interactive tools that even give a personalized experience to the customer. The feedbacks, data, and even their behavioral pattern are tracked by the chatbots. Besides having more organic traffic to your website but fail to leverage sales. Then you should work on a chatbot and it can track what is wrong with your landing page and your website. It could leverage your business.

?MEETS CUSTOMERS EXPECTATIONS.

Even interacting through phone calls might not meet their expectations. But chatbot’s artificial intelligence tends to meet all the needs of the customers like being available 24/7, engagement and open rate, review, and personalized experience.

?APPLICABLE TO ALL TYPES OF INDUSTRIES

Many types of industries after implementing the chatbots to their websites have found that they create more value and engagement with the customers. The report says that Nitrocafe has increased its sales by 20% after its implementation of the chatbot. Companies like coca-cola, Sephora, Marlette are even leveraging their business by implementing chatbots.