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Top 5 B2B Content Marketing Agencies [UPDATED 2024]
Yaroslav Humeniuk
Global Brand & Marketing Leader | CMO | Strategic Advisor | Transformation | Speaker
B2B marketing is a whole different ballgame. Longer sales cycles, complex decision-making and super demanding goals. It doesn't follow the same rules as B2C. A lot of the marketing advice we read doesn't apply to B2B. B2B content marketing cannot be improvised, which is why more and more companies prefer to work with expert B2B marketing agencies.
There are many B2B content marketing agencies out there. Navigating through them is not easy. The landscape is vast, and the approaches are many (account-based marketing, advertising, inbound, automation, etc.).
Here are the top 5 B2B content marketing agencies in our opinion.
Glorium Marketing is a marketing agency for startups, primarily focusing on B2B SaaS companies. Their innovative growth hacking strategy “2–6–12” addresses the main challenges startups face, such as lead and sales generation, brand recognition, funding constraints, and hard competition. The Glorium Marketing team combines proven marketing practices, comprehensive strategies, growth marketing tactics, and cutting-edge digital tools, all aimed at unlocking a startup’s potential within 6–12 months.
A key asset that sets Glorium Marketing apart from other SaaS marketing agencies is its team of passionate marketers, each with about a decade of digital experience and a genuine love for their work. They specialize in implementing omnichannel marketing strategies using a data-driven approach and creative thinking.
Apart from their profound strategic knowledge, it is also noteworthy that Glorium Marketing team is devoted to evolution and innovations. This approach enables them to be in vanguard in countering the uncertainties of the digital world, thus passing down to the clients the best and modern strategies available. It is ideal to work with them because it is a group of committed people who are driven by performance and will help companies that are ambitious to grow quickly in the B2B SaaS space.
Social networks:
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?? Hourly rate: $20 — $49/hr
???? Number of Employees: 2–9
? Founded: 2021
?? Awards:
2. Netrocket
Netrocket is a B2B digital marketing agency serving as an Internet growth partner that helps more businesses find new customers and grow their revenues through high-quality, established, and measurable digital marketing strategies.
One of the aspects that set NETROCKET apart from other players within the digital services sector is the company’s expertise in the B2B sector. It should also be noted that the team is aware of the fact that traffic which is profitable and has a high purchase intent will lead to increased number of customers and revenue drive for your business.
They also have experience working with international clients and markets, servicing projects from Australia, Japan, Singapore, Israel and Europe.
Netrocket works with small and medium-sized companies, some investing $5,000 - $10,000 per month in Internet marketing development, while others effectively manage budgets of $150,000 per month to promote their business online.
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?? Hourly rate: $100 — $149 / hr
???? Number of Employees: 10–49
? Founded: 2012
?? Awards:
3. Inweb
Inweb has gained the confidence of its clients through an experience of ten years and eleven months of practice acting professionally in the field of digital marketing. Currently, Inweb is a team of 80 certified specialists that does not offer its clients additional services not associated with their goals or objectives and prefers to have a sound KPI-based remuneration system. This approach demonstrates their passion of providing efficient services that will bring value to the customers’ business.
Being one of the leaders of the SEO market in Ukraine and top ten advertising agencies in the same country, Inweb became favored among Google’s Premier Partners. This association makes them to have access to some of the modern SaaS, which affords them with opportunity to offer their clients with state-of-the-art solutions that will boost their online presence. This reputation is accompanied by their capacity to continue to demonstrate positive results preferably business outcomes that lock their positions in industries.
Aside from their success in the business arts, the team at Inweb is evidently patriotic. Some of the team members working in the organization are directly engaged in active combat in Ukraine while others dedicate finances and resources. It is this loyalty to their clients and to the country that reveals Inweb’s principled and tenacious character: this is a company that is not only committed to giving its best in the commercial sphere but in social endeavours as well.
Social networks:
领英推荐
?? Hourly rate: $50 — $99 / hr
???? Number of Employees: 50–249
? Founded: 2011
?? Awards: NA
Admind Branding & Communications is an international branding company is operating in world’ s leading business destinations such as Krakow, Amsterdam, Odessa, Bangkok and Zurich. It has become the largest international branding company of Poland, employing more than a hundred and forty creative specialists of which more than fifteen are from different countries.
They are driven by this diversity because it prepares them to approach the process of designing and creating effective brand management strategies that are great within various cultures and markets. It is evidenced from the list of clients of Admind such as ABB, Shell, Hitachi, Givaudan and many more global 500 companies and other key clients such as Noble Energy, OEC, Arpol among others that have benefited from Admind services through the implementation of their brand focus and regular support.
On top of the projects that have been conducted for these famous clients, Admind is also valued for flexibility and creation of effective strategy in the constantly developing sphere of branding. Established and emerging technologies, as well as innovative approaches, are at the heart of the work they do to build memorable and relevant brand images. The use of this approach makes sure that the clients of Admind can gain powerful branding solutions that are also enduring thus can aid several companies in obtaining a powerful and consistent branding in a worldwide market.
Social networks:
?? Hourly rate: $50 — $99 / hr
???? Number of Employees: 50–249
? Founded: 2010
?? Awards: N/A
5. Panem Agency
PANEM was created as a start-up project of two individuals – an actual SEO expert and a person who has work experience in business development. They knew there was a gap and then decided to seize the opportunity and go for the gap.?
In working actively, several teams from an initially small two-person office became a rapidly growing company with several divisions in more than five years. Today we are a team of more than thirty SEO specialists, PPC, content managers and marketing specialists who help companies like yours for growth and development.?
SEO is one of those disciplines that have no universal approach when it comes to its implementation. That is why they invest the time and effort to get to know as much about your business as possible. The experts at PANEM discuss with your team to satisfy the needs of your business and find out to the goal we are getting closer to.
Social networks:
?? Hourly rate: $50 — $99 / hr
???? Number of Employees: 50–249
? Founded: 2010
?? Awards:
Conclusion
Choosing B2B content marketing agencies is like choosing a new employee: you need to make sure that mayonnaise works on a human level, and that the agency is capable of meeting your business needs. Here are some tips to help you choose the best agency among many others.
Start by looking under the hood. Look beyond the pretty words and see how the agency develops and delivers its recommendations. Ask to see specific examples of strategies they've employed, challenge their methods, try to get inside their head. The idea is to see if their approach to B2B content marketing aligns with your company culture and your own values.
Do your research. As with recruitment, recommendations are often revealing. So don't be afraid to call a few of the agency's clients, current or past. Be inquisitive: ask them what worked well in the partnership and what didn't. It is often in the day-to-day details that the best clues lie.
Another thing to check. The stability and solidity of the agency. In short, make sure your future agency can go the long haul. There's nothing worse than changing your team midway through because the agency is going through a bad time. To avoid such a scenario, you can look into the agency's financial health, turnover rate, growth prospects, etc.
Rely on your intuition. Beyond skills and recommendations, there are those “intangible” things that create a connection..... or don't. Quality of listening, pleasantness of conversation, team atmosphere... So many attributes that don't lie and often predict the quality of the upcoming collaboration. So open your ears and your sixth sense!
These are just a few recommendations on how to choose the best B2B content marketing agency for you. Take your time in your choice and favor the one that best matches your company's values.
Good luck with your choice!
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