Top 5 Assets Coaches & Consultants Should Utilize In Their Business

Calling all Coaches and Consultants! Gaining clientele is - of course - an essential aspect of growing your business (and bank account), but did you know that there are ways to gain a passive income as well? In ways that still align with your gifts and expertise? Listen up!

First off: let’s talk about the benefits of having a passive income in addition to your main income. Passive income can create stability, security, and freedom in your financial life. Additionally, since passive income is not limited by your own time and effort, it can have a positive (and quite significant) effect on your ability to build wealth! Let’s dive into some different ways you can add passive income into your life and business:

1 - Digital Product Suite

Create a collection of digital products based around a certain theme or goal. It can be a combination of online courses, a vault or library of resources/templates, printable content, an e-book, and more! It can be a lot of work to put together, but it can be worth it if the goal or theme is relevant for the long-term rather than the short-term.

2 - An Online Course

Throughout my journey as a Mindset Coach and Business Therapist, I’ve had several courses, my most recent being the Success Mindset Course. The course included fifteen interactive learning modules that helped my clients gain clarity, find confidence, and shift their scarcity mindset into a success mindset. An online course can be an efficient way to showcase your expertise and your coaching program’s framework. Since it’s something you only have to create once, you can keep promoting it on your website or Linktree and let the money come in over time. If you wish to revise your course, you can always update it or create a brand new one!

3 - On-demand Learning

Some people want to do things at their own pace; on-demand learning can be the perfect solution to gaining a greater audience. It’s flexible, can have different focus areas, and the consumers can quickly implement what they learn into their own life (or even business!). Similar to an online course, on-demand learning can have different areas of focus or different goals a consumer may wish to achieve; the consumer doesn’t have to go through an entire course to reach their desired result/transformation. This can be an easier option to create if you’re just starting out!

4 - A Book/E-book

Are you ready to put pen to paper? If you’re ready to write your expertise and knowledge into a book, go on ahead! If writing is not your strongest suit, hiring a ghostwriter or a copywriter who can type out what you dictate can be the way to go. If you would like to share your experiences through a biography/autobiography, that can absolutely be an option as well! Who doesn’t want to gain more exposure?

Any Free Ideas For My Lead Magnet?

If you’re wanting to first start out with freebies you can add to your lead magnet, that is totally fine! You can always build your way up towards financial success. Here are some ideas:

• Templates
• Journals
• Calendars
• Checklists
• Guides
• Free sample of a product
• Complimentary discovery/strategy call
• Free webinar

I hope that this was helpful for growing your business and taking it to the next level. Being a coach or consultant can be difficult in the beginning stages, but it is definitely worth it in the end! What are your favorite ways to build passive income or strengthen your lead magnet? Leave a comment and let me know!

Want more tips on how to become the best coach/consultant you can be? Book a complimentary clarity call with me here: www.mswestcreativecoach.com/claritycall

About LaShana West

LaShana West is a distinguished Business Therapist and Leadership Coach with over 20 years of expertise in mental health and professional development. Specializing in serving dynamic entrepreneurs, CEOs, and industry leaders, LaShana has a profound understanding of both personal growth and business strategy, making her an invaluable asset to high-achieving professionals.

Her career began in a hands-on role with individuals with developmental disabilities, a foundation that instilled deep compassion and a commitment to servant leadership in her approach. Progressing through various roles, LaShana honed her skills in program restructuring, professional training, quality assurance, and behavior modification techniques. These experiences have uniquely equipped her to guide creative and business minds alike towards achieving their full potential.

LaShana's dual expertise in mental health and business acumen allows her to offer a holistic approach to leadership and business challenges, addressing both the mindset and strategic needs of her clients. She is passionate about transitioning corporate professionals into coaching roles, empowering them to achieve greater financial success, time freedom, and peace of mind.

Whether you are looking to enhance your leadership skills, overhaul your business strategy, or achieve personal growth, LaShana West is committed to navigating you through the complexities of professional and personal transformation. Join her to redefine your potential and elevate your life and business to unprecedented heights.