Top 4 Tips for Generating More Leads with LinkedIn

For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet. However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads. Here are the top five tips for helping your business use LinkedIn to generate more leads and increase sales.

Tip #1 – Prepare for Action

Trying to find a new lead before being fully prepared can ultimately hurt your efforts. To get the most out of LinkedIn, you have to start by optimizing and branding your profile and company page. The most important thing that you have to consider is your profile picture. This needs to be something that conveys your professionalism and what your company stands for. Then you need to make sure that your profile, including your biography and contact information, is complete. The next step is to ensure your company page on LinkedIn is also optimized for your ideal clients.

Tip #2 – Look for Potential Leads

This is where LinkedIn can really help your business generate leads. Use the convenient search boxes at the top of the website to scour over 750 million members for relevant contacts. LinkedIn has the most powerful search capabilities of all social media networks and, when used correctly will generate more connections that you can then nurture to prospects, leads, and clients.

Tip #3 – Send Customized Connection Requests

Once you’ve identified the most promising prospects on your list, you’ll need to start sending out personalized requests to connect. Start by reaching out to common contacts and asking them to introduce you. When creating your message, be sure to include how you know the person, what you have in common, or even what you find interesting about the person. The point is, you want to avoid using the boring and generic invitations that LinkedIn provides, and you also want to avoid trying to pitch your business, products, or services. Remember, you are trying to connect with this person to build a relationship.

Tip #4 – Establish a Method for Following Up

After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out. You'll have to decide on how to move forward. Will you reach out right away, or will you wait for a few days or weeks before following up? The important thing is that you do follow up with the connection that you develop.

You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come. The beauty of LinkedIn is that you can build and grow your business WITHOUT the need for a marketing or advertising budget.

Sound too good to be true? I have generated all the prospects, leads, and clients my business needs since March 2019 using only LinkedIn. I do not have a premium account and I do not use sales navigator. I have tried and tested all the features available on LinkedIn and now implement a process that is proven to help me grow my business. It works every time and… it is so simple when you have all the pieces to the puzzle.

The standard LinkedIn account that every member gets when they signup for LinkedIn, is ALL YOU NEED!

Would you like to find out exactly how I do it? Then, the Black Friday Subscribers Offer is all you need. You will know exactly how I use LinkedIn so that you can do exactly the same for your business, products, and services.

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Carlos Batista

Business Growth & Transformation Specialist

BusinessCoachingHub.co.za