Top-4 Reasons Why Websites Lose Ranks After You Stop SEO
Artem Korolov
Head of Digital Marketing with 16+ years of experience | Founder SeoTop Digital Marketing Agency
Is it possible to perform SEO of a business website once and not deal with this issue again?
It is possible, everything is in your hands. For some time, there is even an increase in indicators, usually within six months. But then the accumulated results melt away.?
What is the cause of this?
Actually there are several reasons
1?? According to our observations, the movement for Google is life in the literal sense. If the website does not change in any way for a long time, the search engine considers it abandoned. Why recommend such a web resource to users? Website pessimization has different dynamics:
?? For online stores, the decline in positions and attendance is slower. Still, there is some movement - adding new products, for example.
?? Service sites that do not change for a long time are going down much faster.
2?? You always have competitors and they keep moving forward. Among two almost identical websites, Google will choose the one that shows the most dynamic improvements.
3?? Even eternal links are not eternal:
?? Forums or individual branches on them are closed. If your link was there, it is also lost.
?? The owner of a site for paid articles may suddenly decide that he is not interested in it, and curtail the resource. He, of course, will not notify you about this.
This is not a mass trend. But if you don't make up for the losses and generate link growth, your website's position will deteriorate.
4?? Google periodically updates its algorithms. It is necessary to respond to these changes in time and correctly. Without this, problems can arise even for very powerful resources.
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SEO is an investment in digital marketing. So that your investments do not depreciate, work should be continued even after achieving the desired result. Moreover, the cost of support is significantly reduced.
The above are observations from our practice.
?How are things going in your business? Did the position of the site remain after the termination of SEO work??
I'm?Artem Korolov ?????, marketing expert, founder at SeoTop Digital Marketing Agency
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