Top 4 Holiday Influencer Marketing Strategies

Over half of both Gen Z and Millennials used social media for their holiday shopping last year. And in 2023, the number of customers shopping on social are expected to exceed the previous two years once again.

Between November and January, there are numerous novel opportunities to illuminate your brand with the help of your influencer network.

To help you out, we’ve put together a list of 4 ways to use influencers in your holiday marketing that will help your product stand out.

Social Media Takeover

This is when your brand allows an influencer to 'take-over' the brands account in order to curate content for a specified period of time.

Unless a brand already has a strong UGC-based content plan, social media pages for companies are almost always less emotionally appealing than personal pages. Allowing a social media influencer to curate content specific to the holidays on your page instantly increases visibility, trust, and the 'human-touch' factor.

Storytelling Campaigns

We know that the holiday season is emotionally charged, often associated with warmth, joy, and family. Whatever your product, the goal is to foster a narrative that tap into these emotions, and create a deeper connection between the audience and your brand.

For example:

Let's consider an influencer campaign by a home decor brand during the holidays. The influencer, known for their cozy and festive content, could share a series of Instagram Stories or a dedicated blog post about how they transformed their living space for the holidays using the brand's products.

The influencer might take their audience on a visual journey, showcasing the before-and-after of their holiday home makeover. Throughout the storytelling process, they could share personal anecdotes about family gatherings, the importance of holiday traditions, and the role of the brand's decor in creating a warm and inviting atmosphere.

12 Days of Christmas Campaign

The "12 Days of Christmas" format builds anticipation and excitement as followers look forward to daily content or special offers. To add a 'virality' component, those participating in the challenge could tag their friends and challenge them to participate too.

This could be anything from 12 days of gifts, 12 days of different outfits, 12 days of good deeds, or anything that showcases your brand in the most festive way.

Live Streaming Events

Hosting live streaming events with influencers showcases holiday product launches, Q&A sessions, or interactive tutorials. Throughout the live video, an influencer can promote time-sensitive holiday deals and use TikTok Shop to encourage viewers to checkout in real time.

Live content creates a sense of immediacy and authenticity, driving engagement and sales (with the right CTA's)

Wrapping up

With shoppers largely basing their holiday decisions on influencers and social media, it's important to take novel initiatives with your brand across platforms to stand out. From live streaming, social media takeovers, Christmas challenges, to storytelling campaigns, using influencer collaborations can substantially bolster sales during the holidays. By embracing the holiday atmosphere and utilizing the influence of influencers, brands can forge deeper connections with consumers, optimizing profits and capitalizing on the heightened holiday shopping activity.

Ready To Run Your Next Holiday Campaign?

Schedule a call with InfluencerNexus and let us walk you through exactly how to build bolster growth with influencers from trigger to conversion.