Top 4 Highlights from Dreamforce ′24 ?

Hi, everyone! Welcome to a new edition of Stay Relevant Picks. ??

Dreamforce force 2024 showcased how AI is revolutionizing business. From intelligent customer service solutions to data-driven decision-making, the event highlighted how companies are leveraging Salesforce & AI to stay ahead.?

Here are the key takeaways from this year's edition, spotlighting how companies can transform their operations and customer experiences. Our experts have identified the top 4 trends that are reshaping industries. Here’s what you need to know:

1?. Virtual Agents: AI Powerhouses Transforming Business ??????

Virtual agents, driven by Generative AI, are revolutionizing business across all clouds—whether it’s sales, services, marketing, or commerce. These AI-powered agents are no longer confined to basic tasks; they enhance customer interactions and streamline workflows. They’re now essential for taking customer experience to the next level.?

2?. AI Agents: A New Era of Autonomous Support ??????

At the heart of Dreamforce 2024 was the unveiling of AI Agents, like Salesforce’s Agentforce. These AI agents go beyond chatbots by understanding and interpreting customer questions through Large Language Models (LLM). They can handle everything from simple queries to complex interactions without human intervention. AI agents offer companies 24/7 availability, scalability, and real-time decision-making, significantly enhancing customer satisfaction and operational efficiency.?

At Globant, we’ve been investing in AI for over a decade and are excited to unveil our five agents that accelerate the Software Development Life Cycle. As a leader in this field, we’ve partnered with various companies to develop and launch Agentic AI systems, integrating AI-enabled tools into enterprise platforms such as Salesforce and ServiceNow. We are thrilled to see the concept gaining mainstream traction.

3?. Generative AI: Elevating Customer Interactions ?????

Generative AI is the next step in the evolution of AI-driven bots. Rather than simply responding to queries, generative AI enables bots to predict customer needs and craft personalized experiences in real-time. By leveraging data, these bots can engage with customers in a more meaningful way, transforming interactions into value-driven engagements. The businesses that adopt generative AI are poised to enhance their customer relationships and improve service efficiency.?

4?. Data Cloud: Activating Data for Strategic Growth ??????

Unlocking the full potential of data was another key focus at Dreamforce 2024. Tools like Salesforce 's Data Cloud allow businesses to activate and convert data into actionable insights in real-time. With AI-powered data analysis, companies can make better decisions, optimize operations, and fuel strategic growth. Harnessing real-time data means businesses can stay agile and continuously innovate, making data-driven decisions to remain competitive in a fast-changing market.?

Our Dreamforce 2024 session, How to Use AI to Migrate Legacy Applications into Salesforce, led by Globant Salesforce Studio ’s data and AI expert, Juan David Garzón Tobón , highlighted how companies can leverage AI to seamlessly migrate both legacy applications and their data.

Dreamforce 2024 has proven that AI is no longer a trend—it’s a necessity for businesses looking to thrive. The combination of virtual agents, AI agents, and generative AI is setting the stage for a new era of customer service and operational efficiency. As a trusted Salesforce partner and AI leader, Globant is here to help.

?? Extra!

We want to extend our heartfelt thanks to everyone who visited our booth and to our amazing partners who joined us in San Francisco. Our Playground was filled with #Trailblazers , eager to elevate their Salesforce strategies while connecting with fellow Salesforce enthusiasts.

These are some of the experiences we shared:

?? Bloom Espresso a captivating multi-cloud demo that showcased how AI is revolutionizing B2B2C commerce.

?? Speaking sessions:? A roundtable hosted by @Salesforce, @Entain, and @Globant about how AI & Data-Driven Solutions are changing the Gaming Industry.

??? Perfect Pitstop: Our Globant-created virtual game that immerses you in the high-speed action of a pit stop during races. This demo showcased the critical role of teamwork in both tech and motorsport, as drivers swiftly visit the pits for tire changes, spoiler adjustments, and lightning-fast repairs.

Want to learn more about these groundbreaking technologies? Get in contact with our experts here, we’d love to discuss your digital transformation journey and explore the possibilities of AI within your organization: https://globant.link/3zFMlsQ