Top 3 YouTube Trends You Need To Watch Right Now
Wibits Web Solutions LLP
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YouTube continues to dominate 2025, ranking as the second most-visited website globally, just behind 谷歌 . Not only is it a massive content platform, but it also drives a huge amount of traffic to other websites, making it a crucial tool for marketers and creators. Here are the top three YouTube trends shaping the platform right now:
YouTube’s Growing Role in AI Search Results
Recent data from BrightEdge reveals that YouTube is increasingly cited in AI-generated search results, particularly for instructional and how-to videos. Since January 2024, YouTube citations in AI Overviews have risen by 25.21%, with a 36.66% month-over-month increase from January to February.
Key trends include:
Industries leading AI Overviews’ reliance on YouTube include healthcare (41.97%), ecommerce (30.87%), and B2B tech (18.68%). As AI Overviews prioritize authoritative sources, brands should focus on high-quality tutorials, product demos, and comparison content to increase visibility in search results.
AI-Powered Shorts with Veo 2’s Dream Screen
YouTube Shorts is gaining momentum, and its Dream Screen feature just got an upgrade with Google’s Veo 2 AI model. This enhancement enables faster and higher-quality AI-generated backgrounds and even standalone video clips.
Key updates include:
YouTube Shorts is already a powerhouse, racking up 70 billion daily views in 2024, equating to over 100,000 years of watch time every single day. Additionally, Shorts are increasingly being watched on TVs, presenting fresh marketing opportunities. Brands should make use of both organic and paid Shorts content to engage audiences, as nearly 78% of total YouTube views now come from Shorts.
TV Screens Now the Top Choice for YouTube Viewing
For the first time, TV screens have surpassed mobile devices as the most popular way to watch YouTube in the U.S. Viewers now consume over 1 billion hours of YouTube content on TVs daily, shifting marketing strategies toward TV-optimized content and ad formats.
New advertising opportunities include:
Additionally, YouTube has become the leading platform for podcast consumption, encouraging brands to create video podcasts to reach audiences on larger screens.
What’s Next for YouTube?
With YouTube celebrating its 20th anniversary in April 2025, expect major announcements at upcoming events like IAB NewFronts (May 5-8) or YouTube Brandcast (May 12-14). As the platform evolves, marketers and creators must stay ahead of trends to maximize their reach and impact.
By embracing AI-driven search visibility, leveraging Shorts, and optimizing content for TV viewing, brands can position themselves for success in YouTube’s ever-changing landscape.