Top 3 Ways To Leverage LinkedIn

When Benjamin Franklin said,” Either you write something worth reading or do something worth writing about.”, Linkedin took it very seriously. It has been the most promising social media application for professional aspects. Be it a company's CEO, a corporate employee, freelancer, or a student itself who’s willing to have a glimpse into the contemporary corporate world, Linkedin is the place to be! 

But Quoting Uncle Ben from Spiderman " With Great Power comes Great Responsibilities".

It isn’t just a platform where you can gain followers or impressions daily. For that, you need a proper strategy and base plan to work on. With time, LinkedIn has gained a lot of users and the count keeps on increasing every minute. And to establish yourself in such a prominent place, you need to amp up your white-collar game.

Below mentioned are the fundamental ways for leveraging LinkedIn in the competitive world:

1. Focus on SEO.

Develop a habit of posting relevant and optimized content on Linkedin. Every Digital Marketer will advise focusing on SEO, but only a few of the daily users of Linkedin will execute that. It is a proven fact that Linkedin is more about the art of presenting and posting than just what is getting posted.

Working on Search Engine Optimisation is not only a better way to engage, but in the end, it is a tool to leverage LinkedIn. Apparently, all the students out there aren’t really on for working on SEO as they are unaware of the wondrous results. It is a long process when you begin to learn it that is true. But let us tell you, it actually works!

So, here are a couple of hacks that you can try to incorporate to start your SEO journey. Add relevant keywords to your Profile. Use these keywords in Headline, Experience, Educational Background, and such.

2. Stay Active on Responses.

Jill Rowley once quoted,” Before Linkedin and other social networks, in the sales world, ABC stood for Always Be Closing. Now it means Always Be Connecting.” It is one hundred percent true as Linkedin is majorly about connecting with an intention.

The more you engage with people, the more people will see you as someone active on LinkedIn. This is pure heads up for a person who wants to be a part of the online corporate world. Engagement doesn’t mean you start spamming people online and gain attention. LinkedIn is more about being mannered and starting a conversation or response in the most extraordinary manner. 

Seek and share value, instead of randomly chatting with people. If you are properly reaching out to the concerned corporates, engaging with their content, and trying to build a healthy professional relationship, then who knows, you may even knack yourself a prime internship or a great job offer!

3. Establish a LinkedIn Community.

According to Jason Miller who is the Content Marketing Manager at Linkedin, 1 out of three professionals is on Linkedin. This is an indication to work on creating a community that is solely based on the artistic and professional approach on Linkedin. This is a way to create brand awareness on the platform and eventually boost up your profile on LinkedIn.

Once people are connecting to you, there is no turning back. Focus on creating a community online to enhance your business and your profile. Keep focusing on your scholastic grades and when you are bored with them and need a break, connect to people with similar mindsets. Not only will it help you leverage LinkedIn but also have a platform to relate about. After all, Connection is the key.

In this article, we talked about the ways to Leverage LinkedIn. This might seem quite a time-consuming process when one is to step into it, but once you get a hang of it, these ways are nothing but Magic Potions to brighten your Professional Career by effectively positioning online. 

So these were the simplest ways to leverage LinkedIn as a beginner. Initially, it all might sound like a tedious task to do. Every step needs time to process and generate organic outcomes. But once you get a hang of it, you will gain more than a hundred followers daily With a target-oriented strategy and a call to action, Your LinkedIn will flourish like a professional, pun-intended.