The Top 3 Ways to Get in Front of New People Online

Digital marketing is an incredible opportunity to spread the word about your business and get your name in front of new potential customers. As a growing business, you're looking for attention--preferably the good kind! Luckily, there are plenty of digital marketing strategies that can help you get your name out there, in front of potential new customers. 

1. Content, Content, Content

As a business owner, you probably already know the importance of content marketing. Content is king when it comes to search engine optimization. Not only that, potential customers can't find content that you never created! If you want to maximize your digital marketing efforts, take the time to create solid, actionable content. Include some of these important strategies as part of your content creation efforts.

• Do your keyword research. Learn what people search for when they look for information about your industry and create it for them. Take a look at your competitors' websites and see what they're offering. You don't want to copy their content, but you do want to make sure you aren't missing out on any important details!
• Focus on the keywords that are specific to your business. Yes, increased traffic is great, but you want to be sure that your traffic will lead to sales!
• Take a look at your existing content library. Consider how you can update or repurpose what you already have to create more effective content. 
• Create video content. Video is rapidly rising in popularity. It's also more likely to be shared than other types of content. 

2. Social Media Marketing

Social media has become an intrinsic part of society. Over half of people over the age of 65 (and 80% of 25-29-year-olds) use Facebook. 75% of users between 18 and 24 are using Instagram, and 73% use SnapChat. These platforms are a goldmine of opportunities for your business. Try some of these strategies to improve your social media marketing efforts.

• Focus your efforts. As a small business, you might not be able to keep up with half a dozen social media platforms--and that's okay. Consider your demographic and which platforms they're most likely to be found on: older users, for example, are more likely to use Facebook, while a younger audience might be found more frequently on Instagram. Then, focus on creating the best content possible for those platforms.
• Take advantage of paid ads. Facebook, for example, collects a high volume of information about each of its users--and you can use that information to your advantage. By highly targeting your ads, you can get them in front of exactly the right individuals: those who are most likely to use your products or services.
• Create content that shows value to your viewers. The more they interact with it, the more likely that content is to be seen by others--and the more likely your fans are to share it with new audiences. 

3. Google Ads

If you want to bring your business to a new audience, one of the fastest ways to reach people who are already looking for information about your industry is through paid ads. Google Ads will allow you to target search terms and keywords that relate to your business, bringing searchers direct to your landing page. Some things to keep in mind:

• Focus on the keywords that have the highest amount of relevance to your business to increase the number of valuable ad views. Avoid keywords that have little to do with your products. 
• Track the success of your ads. Put future spending into the campaigns that had the greatest successes. 
• Make sure your ads--and your website--are optimized for mobile to help keep you in front of the widest possible range of potential customers. 

As your business grows, so does your need to expand your client base. Are you looking for ways to improve your digital marketing efforts? Contact us today to learn more about how we can help.