Top 3 Steps to Optimizing Your ABM Contact Data

This post originally appeared as a part of Yeager Marketing's The Big Idea series.

Brian Hession is the President and Founder of Oceanos. Brian recently joined me to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.

As you may know, Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.

In this episode, Brian and I discuss data scoring, data cleansing and contact acquisition strategies. We also explore account identification and how data is the fuel behind successful ABM programs. Click here to listen.