Top 3 Social Media Predictions for 2024
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Increasing Revenue for 5,000+ plastic surgeons, medical spas, & other aesthetic providers to date!
Social media is a powerful tool for businesses. 76% of social media users have purchased something they saw on social media, making social media nearly the perfect lead generation tool for your practice.?
So, what’s the catch??
I see too many med spas assume they’ll generate lots of leads using the same outdated social media strategies they’ve been using for years; however, social media is constantly changing! You cannot expect social media strategies that may have worked 5 years ago to work today. That’s why I’m breaking down the top 3 social media predictions for 2024 you need to focus on to improve your strategies and propel your business forward in 2024.?
Prediction #1: Social SEO Will Continue to Rise
We all know the importance of SEO in driving organic traffic to your website. But, did you know that your social media’s SEO is just as important?
That’s right. More and more people are turning to social media to search and find new content they’re interested in. In fact, an estimated 40% of young people use social media for search.?
Therefore, instead of focusing your efforts on using the best hashtags in your posts, in 2024, you must use the right keywords to reach more users. Otherwise, your practice can make the best content, but if people aren’t even seeing your content, your content quality is virtually meaningless.?
Don’t know where to start when it comes to improving your social SEO? Book your free strategy call with one of our PGC experts today to learn how you can level up your social media strategies in 2024.??
Prediction #2: Building Sustainable Relationships Is Key
Social media is all about building relationships. And, with more and more businesses turning to social media to grow their business, you must focus on building sustainable relationships with potential customers slowly in 2024 to improve your lead generation efforts.?
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Building sustainable relationships can look like:
Remember if someone follows your social media account today, but doesn’t immediately contact your practice to book an appointment, this doesn’t mean they won’t contact your practice in the future. You must continue to nurture these relationships with your followers to slowly but surely convert them into leads and then loyal customers for your business.?
Prediction #3: Authentic Content Is King
Building trust and credibility is arguably one of the most important factors in having a successful business in the medical aesthetics industry. Patients are paying good money and putting their trust in your expertise to deliver the results they’re looking for. Therefore, you need to build trust to convert a lead into a patient.
So, how can you build trust and credibility on social media? You need to post authentic content so your audience can connect with you.
This may look like posting an unedited/ unfiltered image or short-form video of you and your staff. Or, creating a post all about your staff’s favorite skin care products. As more and more businesses are turning to social media to scale, posting authentic content that uniquely displays your staff’s personality will help you stand out from the crowd online while also building trust with your audience.?
Ready to Level Up Your Business in 2024?
Understanding social SEO, building sustainable relationships with your followers, and posting authentic content are simple yet highly effective strategies you can use to boost your lead-generation efforts on social media in 2024.?
Interested in learning more proven strategies to grow your business in 2024? Book your free strategy call today with one of our PGC experts to take your business to the next level.