Top 3 Social Media Apps for Marketers 2022
If you’re a business owner or marketer and overwhelmed with the number of social media apps, you’re not alone. It’s tough to know where to focus.
What we do know though is even grandmas are commenting flames under memes.?
Social media is very much integrated into our daily lives. The pandemic made this even more clear. Almost everyone with a phone uses social media of some sort.?
But what does that mean for entrepreneurs? How can WE get the attention on us, leading to more sales and thus…fame and riches? Right??
It starts with understanding the current state of social media and seeing where your product or service fits best.
The ultimate combination is having a presence across all. however, depending on how many resources you have this isn’t always possible.?
Repurposing content across all platforms is often a viable strategy for most. However what of advertising dollars? Where should you spend your hard-earned cash in the hope of earning more?
?If done right it’s like a vending machine, you put $1 in and get $3 out. Marketers like maths. Maths is scaleable
With that being said here are a few stats on the top 3 social media platforms of 2022 to help with your focal points this year
Facebook?
Facebook has turned into a household name. Capturing users attention for more than a decade, even your grandma is commenting on trending posts. The vast reach of Facebook and the scope of its advertising platform make it a top stop for budding marketers with products to shift. It dominates the others by pure numbers alone?
Facebook reigns supreme on stats across the board and should be a top pick as a sales channel. Despite the negative press and news of people leaving the platform. The numbers show different.?
Youtube?
Another family favourite is Youtube, with something for everyone. Youtube has made some of the biggest internet stars. For brands, this means there’s a never-ending stream of content as well as a crazy fan base loyal to their creators. Youtube is also the 2nd biggest search engine by usage next to google - showing users use youtube for gathering information -?
Youtube dominates long-form video content and is great for brands to build relationships with their customers. It is shown that over their lifetime someone is likely to spend more time on youtube than Facebook. A great platform for brands to create content that lasts and provides insight.?
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TikTok?
Tiktok dominated 2021 capturing the imaginations of all age groups. You can now find a variety of content made by creators of all demographics and it’s been reported that the optimum video length is just 16 seconds.?
With a focus on short-form entertaining content, businesses can now release highlights, spotlighting what they do. Brands have had to learn how to capture users attention even quicker than usual. This has sparked a lot of creativity and if used correctly there’s a real chance of going viral organically. Tiktok is a top choice for retail brands in 2022.?
Final Thoughts
There should be no doubt anymore that social media is a viable sales channel. The numbers are too big. However, your success depends on your own creativity and understanding of the platforms and their users. Take time to learn about a platform and what it takes, then as you get results, add more to your stack.
Good luck!
Note-able runner ups -?
?Instagram?
Whatsapp?
Twitter?
?Snapchat?
Great share!
BD Veteran | ON-CHAIN Enthusiast | Exploring Web3
2 年#marketing #marketingagency #facebook #socialbusiness