TOP 3 ROI for Sales Leaders - Microsoft Cloud Partner Program 2022

If you're a sales leader with a Microsoft partner what's in it for you?

While Microsoft Cloud Partner Program (MCPP) will help you grow sales by increasing your customer outreach, business exposure and helping you gain knowledge and technical skills. Many articles & Microsoft blogs explain the Why & How, this article is intended for the customer facing sales leader and focus on the What Now & Next

Benefits to Sellers

How can MCPP help you WIN sales & GROW your customers?

#1 ROI = Co-selling with Microsoft sellers is by Far the Best way to get connected to the right people that may help you influence sales outcomes. Leverage the deal referral tool in Partner Center to share opportunities with Microsoft on your services are Co-Sell Ready. If the customer account is matched exactly by name / address AND there's a Microsoft catcher (Account Executive, Sales Specialist etc) your deal could result in an initial discussion with the Microsoft account or solutions folks who will validate the opportunity with you towards joint engagements.

#2 ROI = Your company is first shortlisted by solution areas hence your solutions partner designations mapped to the 6 solutions areas are matched with Microsoft Sales & Technical Specialists sellers mapped to key customer accounts. Designations will showcase your area of expertise to Microsoft sellers, however it's a CROWDED channel, to differentiate yourself among many partners, the number of past Co-Sell Wins can help elevate your visibility and sharing your "WinWires" naming the key Microsoft folks who helped you Win is another great way to position your company front & center for our sellers top of mind awareness.

#3 ROI (pre-requisite #2) = Microsoft local & regional partner governance council "Prioritize" solutions partner when they also attain a “specialization” (aka Advanced specializations) or are part of the “expert programs”. Specializations demonstrate your ability to deliver project based services related to specific technical scenarios aligned to the solutions areas, and with?how we go to market. Earning a specialization strengthens and differentiates you from your?competition in areas with high customer demand and attracts additional specialization?benefits.

Just ASK Microsoft

3 Things to ASK Microsoft ToDo for YOU

• Ask Microsoft to engage your customers to share the value of transacting with a Co-Sell Ready partner on the Microsoft Commercial Marketplace, that will ensure customers will be able to search for you on AppSource.
• Ask Microsoft to engage your customers to share the NEW solutions partner designations. Many customers will remember the Silver/Gold competency categories but not all of them will know of the new Microsoft Cloud Partner Program solutions partner designations, they key outcome is for customers to ASK FOR a solutions partner designation by name.
• Ask Microsoft to share the 3 Horizons customer view of relevant workloads matching your "specialization" for key customer accounts that you're engaged in. This view will show what's upcoming up to 36mths ahead and help you plan earlier how to help Microsoft sellers win with you in that account (only where there's a Microsoft catcher)

More Info

MCPP Cheatsheet and additional questions on Microsoft Cloud Partner Program not found on the Microsoft partner Blog,?Microsoft Docs, or the?Microsoft partner training gallery & FAQ, please log a ticket at?Partner Center Support

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This post is made while I'm a Microsoft employee and the opinions and views expressed here are those of my own and does not necessarily state or reflect those of Microsoft Singapore or Microsoft Corporation.

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