Top 3 Reasons Why You're Going to Want to Hire a Professional Writer!

If you own a small to medium-sized business, here's what you need to know:

1.   Money - It's what you make when you’re doing what you do best. Not a writer? Then don’t waste your time thinking you need to do everything yourself. We don’t expect fish to climb mountains, do we?  Outsourcing to a professional writer reduces your overhead. When you have a social media and content writer on staff, you're paying salary, holidays, sick days, vacation time, taxes, and benefits. That's a large outpouring of cash that continues even during slow periods. So, here's the flip side - work within your own, pre-set budget! By projecting your business' cash flow, you end up keeping a tighter rein on spending (and that's where you start building capital).

2.   Time - When you outsource your social media and marketing content to a professional writer, you free up your time for important things like growing your company and taking good care of your customers, which in turn makes you look good and buoys your reputation.

3.   Reputation - The minute you start branding your business, you start building your reputation, and that's where an interesting cycle begins; at first you preceded your company, and now your company precedes you. These days, first impressions usually take place before you even have an idea that a customer is considering doing business with you. First they visit your website. Incorrect or misleading information, errors in pricing, or poorly written documentation, and you can count that as a missed opportunity, as well as a strike against the reputation you've worked so hard to build and maintain. The cost and importance of well-written content on your site is equal to that of its design.

It's no secret that it takes money to make money. Hiring a professional writer is the savvy way to increase your profits, reduce staff expense, and free up your time, all the while supporting the reputation you've worked so hard to achieve.