Top 3 Reasons Why You Need To Start A Blog

Top 3 Reason Why You Need To Start A Blog

The blogging industry has been on the rise in the past couple of years. No matter what business field you are in, blogging is essential. There are more options to create content than ever before. One can start a blog via their website, video blogs (or Vlogs), and even Podcasts (Audio blogs). The truth is it’s important to create content in all ways for it to be visible, and the most common way to do so is traditional blogging. Not only is it more convenient to create content in the written format, but it is also much quicker if one has the skill of writing. Moreover, there is a multitude of ways in which SEO can be used on website blogs. The truth is, no matter how many websites have resurfaced the internet, having a good Google ranking is still possible using a consistent blog. There are many more benefits to having a blog.

So, let’s explore the top 3 reasons you need to start a blog:

1. SEO Ranking:

As mentioned, a blog helps your business get a Google ranking. While it is difficult to make it to the first page of Google with the number of websites today, it is not impossible. Through the use of consistent blogging and using SEO effectively, one can get their Google ranking up quite easily. For businesses that are in the initial stages, having a blog could mean standing out in front of existing competitors. SEO can also be updated every other month to make sure all blogs stay on top.

2. Creation and Retention of Customers:

Many businesses, such as hotel chains and clothing lines, do not have a way to directly connect with their audience. While social media is helpful in such matters, blogging is a constructive way to connect with that audience and demonstrate a business’s values. In addition, blogging brings in new customers by introducing them to your business through your blogs. For example, a travel enthusiast can read your “Top 10 things to do in Bali” article and stay in your hotel during their trip to Bali. Moreover, blogging can retain customers by creating interesting content that customers would want to subscribe to and stay updated with.

3. Marketing and Advertisement:

Sounds so basic yet is highly overlooked, one of the best ways to market your products is using a blog. Whereas old and respected companies believe that loyalty and history can easily bring in returning customers, new companies know otherwise. In today’s world, it is necessary for all businesses to have a social media presence and an opinion of important events. While a lot of traditional companies fail to stay updated on social media an effective way to market your product to the new generation is using blogging. In most cases all firms have websites, a blog would just be a quick and easy addition to it. Everyone has electronic devices, everyone is constantly using them, use that to your benefit.

There are several other reasons why a blog could be beneficial to your business, however, the previously mentioned points deliver amazing results. If you are contemplating starting a blog, this should give you a clear idea of the importance of blogging. If you don’t have the time to dedicate to a blog you can always hire a professional. Make your blog a way to showcase your personality through your brand and watch it give your business the boost it needs.