Top 3 Proven eCommerce Strategies from Fortune 500 Brands

80% of all B2B sales transactions will occur through digital channels by 2025 (source: Gartner).

Note that these transactions aren’t guaranteed to take place on your digital channels.

Perhaps your competitors offer a better experience or interface for your target consumers.

We’ve discussed many expert e-commerce tactics in The Optimum7 Newsletter…

…but maybe you don’t want to take our word for it?

Here are 3 examples of the world’s largest brands utilizing advanced e-commerce strategies.

In this article, we’ll reveal:

• 3 e-commerce strategies that your B2B brand should borrow from major companies.
• How Amazon is breaking ground in your favorite mobile games and apps.
• The custom e-commerce function that makes high-value transactions fun to complete.

3 Fortune 500 Strategies for Use on Your B2B eCommerce Store

1. Amazon proves the profitability of omnichannel.
2. FinTech relies on AI to minimize fraud & false declines.
3. Volkswagen empowers visitors to build their own dream products.

1. Amazon proves the profitability of omnichannel.?

When it comes to e-commerce success, few brands can match the impact and innovation demonstrated by 亚马逊 . One key strategy that has propelled its growth is the implementation of an omnichannel approach.

Omnichannel retailing integrates various channels seamlessly to provide a unified shopping experience for customers. Earlier this month, Amazon announced the launch of Amazon Anywhere (source: Amazon).?

Amazon Anywhere offers an immersive shopping experience for consumers enjoying “video games, virtual worlds, and mobile apps.” The first experience to offer this integration is Peridot, an augmented reality game from the developers of Pokémon GO ( Niantic, Inc. ), in which players have easy access to game-related merchandise.

2. FinTech relies on AI to minimize fraud & false declines.?

In the financial technology industry, trust and security are paramount. To combat fraud and minimize false declines, many Fortune 500 brands in FinTech have turned to artificial intelligence (AI) solutions.?

These advanced algorithms analyze vast amounts of data, detect patterns, and identify potential fraudulent activities with remarkable accuracy. For example, 萬事達卡 employs Deep Learning to minimize card-related fraud and false declines (source: The Times of India).

Meanwhile, several Fortune 500 companies rely on Natural Language Processing (NLP) to identify fraudulent activities. American Express and PayPal , among others, are using NLP to monitor voice, chat, and even Interactive Voice Response (IVR) interactions.

3. Volkswagen empowers visitors to build their own dream products.?

大众 is a Fortune 500 automotive brand with global reach. In fact, Fortune ranked them at #8 in 2022!

They’ve implemented an innovative strategy to engage and convert potential customers on their e-commerce platform. By empowering visitors to build their own dream products, Volkswagen taps into the power of customization and personalization.

Volkswagen's product pages provide a seamless and intuitive interface that enables consumers to configure their ideal vehicle by choosing from various options, features, and accessories. This interactive experience provides several benefits, such as:?

• Fostering a sense of ownership and connection with the brand.
• Reducing decision fatigue.
• Facilitating a more informed purchasing decision.?

Discover More Proven eCommerce Solutions with Optimum7

Adopt and adapt these strategies to amplify growth for your industrial supply or B2B retail brand.?

Enhance customer engagement, improve conversion rates, and establish a strong brand presence across multiple touchpoints.

Discover more ways to increase e-commerce conversion rates on The Optimum7 Blog.

For a personalized e-commerce & marketing audit, speak with my B2B experts today!

And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.

Scott Cercy is a Content Strategist at Optimum7. He writes compelling copy that enables e-commerce brands to form deeper relationships with their target audience. Connect with Scott on LinkedIn and Twitter.