The Top 3 Mistakes Online Service-Based Business Owners Make—and How to Avoid Them!
Endora Mackrodt
Award-winning Business Strategist & Lead Gen Coach | Turn Your Focus into Profit: Authentic Strategies to Attract Clients, Boost Revenue, and Build a Business That Thrives
Let's talk about some of the biggest mistakes that can hold us back. If you’re grinding away online and not seeing the results you want, you might be falling into these traps. Don’t worry—I’ve been there too! Here are the three most common mistakes I see, and how you can dodge them to get better results.
1. Spending Hours on Social Media Without a Clear Plan
We’ve all been there, right? Spending endless hours on social media, following and connecting with anyone and everyone, hoping for that magical message: "I want to learn more!" It’s frustrating and exhausting.
Solution: Instead of aimlessly connecting, focus on building genuine relationships. Engage with your audience authentically, showing genuine interest in their needs and problems. By being present and offering real value, you'll attract the right people who are interested in what you have to offer.
2. Creating Content Without a Purpose
You’re constantly pumping out posts, stories, and reels, praying for likes and followers. It’s like shouting into the void and hoping someone hears you. It’s disheartening when the engagement doesn’t come.
Solution: Focus on starting meaningful conversations. Engage with your audience in a way that resonates with them. Ask questions, listen to their responses, and provide thoughtful answers. Authentic engagement will build trust and rapport, making your audience more likely to reach out and book a call with you.
3. Starting Conversations Without a Game Plan
You start a chat with a potential lead, and crossing your fingers, it turns into a booked call. But often, you get ghosted, make a new friend instead of a client, or worse, encounter rudeness. It’s disheartening.
Solution: Approach every conversation with intention and a clear plan. Know your goals and guide the interaction towards them. Use lead magnets, strong call-to-actions, and personalized messaging to turn chats into actual calls.
Are You Making These Mistakes?
If you’re guilty of these mistakes, don’t beat yourself up—I’ve made them too! The good news? Recognizing them is the first step to fixing them. You’re already ahead by taking action to grow your business.
If you’re not making these mistakes, awesome! That means you’re on the right track. But if there’s something else keeping you stuck, it’s time to make a change.
The Solution: Leads Mastery Program
If you’re struggling to generate leads and consistently book calls, the Leads Mastery Program is here to help. I’ll teach you how to do lead generation the right way, with proven strategies and actionable steps.
What You’ll Learn:
Don’t let these common mistakes hold you back. Join the Leads Mastery Program today and start seeing real results in your online business!
By addressing these key mistakes and implementing strategic solutions, you can transform your online business. Whether you’re just starting out or looking to fine-tune your approach, the Leads Mastery Program offers the guidance and support you need to succeed.
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4 个月You are so SPOT ON with your points listed! There's some myth - that's the only way I can explain it - that says 'just do it and the rest will follow' - I encounter the same when people come to me to write a book and I talk about strategy, planning, looking towards what's to be achieved! Great article, Endora Mackrodt