The Top 3 Mistake Business Owners Make While Advertising Online - 2016 Edition

One of the major reason why small business owners fail on advertising is due to the fact of not connecting properly to their customers pain points. Many owners fall into the trap of talking about their personal needs , how “great” their business is, and how their business have a better product compared to their competitors this might be true, But in reality they are digging their business into a deep grave following this trend.

The #1 reason why so many small business fail  is simply because they are not targeting the right consumer and addressing the consumer needs on an emotional level. To make matters even worse , many owners do not interact with the community of loyal consumers who actually love their brand .

It’s been proven one of the best form of advertising is ” Word Of Mouth“ this type of advertising build immediate trust and validation with consumers, especially on social media platforms which are essentially community driven groups. Utilizing this form of marketing would catapult your business from 6 figures upwards to the 7 figure mark. Many owners are constantly damaging their brands by spending thousands of dollars creating advertising campaigns that display the same destructive behavior. Here are some of the biggest mistake small business owners make and the remedy to cure these mistake.

Mistake #1 :

Targeting everyone to sell your product or services { Aka Shotgun Approach}

This is A BIG NO NO! A mistake that millions of small business owners make on a daily basis. The shotgun approach does not work. I repeat It DOES NOT WORK. If you are currently advertising like this ” STOP IT” simply put, “You cannot become everything to everyone because if you do you will become nothing to the right one.” this quote holds true to its purest form.  Advertising especially online advertising DOES NOT work like this. If you have have any advertising agencies or in-house advertising “expert” doing this for you. Please call your nearest police department you are being robbed blindly.

 Remedy:  

As a business owner you must first create a perfect consumer profile. In essence what this mean is who is your perfect customer, what is the type of customer do you absolutely love when they walk in or call into your business, How old are they? What do they look like? Are they affluent or are they middle class? Are they are family person or are they singles who are ready to mingle? Do they have a refined taste? Or are they truly lovers of the old fashion way of doing things.

As a business owner you need to build out this type of profile customer, If you are a brick and mortar business that have been around for years then you should already know this perfect customer by heart and still should have a written reference. If you are a new small business owner you can create this consumer profile by asking who do you want to enter your store or buy from you online? Once you have this perfect Customer profile You are ready to advertise

 Mistake #2 :

Creating an advertisement solely about you or your company and not addressing your customer emotional needs

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