Top 3 Market Sectors To Generate Revenue For Ransomware Security Firms In 2022
Top 3 Market Sectors To Generate Revenue For Ransomware Security Firms In 2022
Ransomware is one of the most popular topics in the cybersecurity press at the moment, with a range of recent attacks on companies and governments across the United States, Russia and Europe.? A recent report showed that Ransomware & DdOS (Direct Denial Of Service) attacks were up in Q4 by 29% YoY and a huge 175% QoQ.
Industry experts, alongside major influence groups such as the World Economic Forum have begun the push for action - the latter as part of their wide ranging paper on Global Risks in 2022.
Selling To Corporate ? have been talking to a number of companies in the cybersecurity space already this month, looking at ways to support training of their sales teams in developing new market maps and sector focuses to maximise lead generation to take advantage of revenue generation opportunities in this space.??
Here are my top 3 sectors your sales executives should be approaching now:
Just a few days ago (14/1), the Ukrainian government has lost access to almost all of their national service websites, and this follows the USA’s own Department of Justice losing control of a New Mexico prison - including cell doors and CCTV - to a ransomware attack.? With mainstream media quick to jump on any bad news when it comes to incumbent governments, and tension rising across the globe, the government sector is one with money to spend and a big problem to solve.
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In late December 2021, payroll company Kronos was attacked which affected tens of thousands of workers worldwide for companies such as Sainsburys, Tesla and even private hospitals in the US.? These organisations rely on their services for workforce timesheet recordings and ultimately payroll. ? There will be few greater concerns to a company - and its staff - than not getting paid on time, and this was a seemingly easy target for hackers.? With employment rates rising, more workers could be affected by this and it seems workforce management? is a good sector to undertake business development in 2022.
Although most focus at the moment is on the world slowing down using fossil fuels and historic commodities as we move into the green era, ransomware attacks on distributors of these vital resources are increasing rapidly.? From the Colonial Pipeline attack in 2021 that cut off supplies of jet fuel, to a recent attack on propane distribution in Canada.? Reliance on few countries and suppliers to distribute required natural resources such as gas and oil, increases the risk of ransomware attacks substantially.? Developing a lead generation process in this sector could prove hugely fruitful as operators often are some of the biggest companies in their respective nations.
This top 3 list is just a flavour of sales trends Selling To Corporate ? are seeing at the moment within the wider cybersecurity space.? Every week we’re working with a range of companies across specialisms within the industry to support their sales teams to learn processes to generate quality leads, increase proposal conversions and ultimately generate more revenue for their businesses.
If you are a senior sales stakeholder and would like to explore how Selling To Corporate ? can work with you to develop your sales team in 2022 and help them to generate more opportunities and close them quickly in 2022, click the link to book a free consultation.