The Top 3 Lead Generation Techniques that are guaranteed to work for your businesses
Stewart Leahy
Is YOUR LinkedIn account a "Marketing Sledgehammer" - talk to me ... we both know YOU don't have the time to do it!
Yes, we all know that generating leads for our business is the ‘secret sauce’ that we’re all looking for, but do you actually know how to generate leads? Here are the GUARANTEED top three techniques that will work for your business!
- Prepare a complete marketing strategy for your business
- Deploy your marketing strategy and hold dear to it
- Monitor your marketing for leads generated (not much else counts*) and modify as required
*Depending on your business model, you can swap the word ‘leads’ for ‘sales’!
Yep – that’s it! But read on for a little more clarity:
UNFORTUNATELY, most businesses don’t have a formal marketing strategy, don’t have training in marketing and they don’t know how to filter out the noise from every business ‘selling’ or promoting marketing services – you can normally spot them a mile off, they often sound like ‘snake oil salespeople’!
In truth, generating leads is fundamentally what your entire business marketing strategy 'SHOULD' be doing ... your whole marketing strategy should be clear about:
- Who it's targeting – i.e. who your top three avatar prospects are and this should hold exceptional detail
- What their issues are – i.e. what problems your product or service is solving on their behalf
- It should establish the sort of message that will 'pull' those prospects towards you
… and ONLY THEN should you …
- Determine what communication channels you want to use to get the message over - email, SEO, PPC, Social, Direct Mail, Telesales, Sponsorship, Advertising, Trade Shows, Networking, Video, etc, etc.
Too many businesses fail at the first hurdle by ‘deciding’ to ‘do’ social media (for instance), BUT, they do this without integrating this activity with their website, their emails, their printed materials, their networking, their building signage, etc. And, guess what – it fails to generate Leads.
Real marketing should always start with the end-customer in mind and all decisions about ‘how to market’ a business should be made when considering the end-customer – is this your approach?
If you'd like some FREE downloads that can help you create a comprehensive marketing strategy, please click here: Free Planning Resources
You'll find growth plans, marketing plans, SWOT & PEST sheets and a competitor analysis template.
You can also access loads of free guidance and advice on all your marketing needs here: https://yorkshirepowerhouse.com/guides/marketing/
Marketing Strategy ? Marketing support? Marketing mentoring? ?? to deliver leads, growth and clarity with measurement and results
4 年Music to my ears! Don't be tempted by the reduced radio or roundabout advertising just because it is reduced or the listener/driver numbers look high. Is your specific audience listening to that radio station and driving past that roundabout? If not - don't invest!
Helping SME Businesses on the Road to Net Zero - Its a lot more than leasing a car.
4 年Very interesting read Stewart - the advice is great and the resources very useful.
Technology advisor for Yorkshire business leaders who value clarity over complexity. Let's work out how your business can thrive with smart tech.
4 年Great advice, as always Stewart. Thank you.
Founder @ Unveil | The Plastic Surgery Marketing Agency
4 年Great piece Stewart "Powerhouse" Leahy. Another consideration for businesses when choosing a marketing platform is how quickly they need their efforts to produce leads. If a business needs to generate immediate interest, they may choose PPC or Direct Mail because it can deliver immediate results, but can be very expensive. If a business can afford to wait a little while and is more comfortable with softer approach, then Networking, Social Media or SEO might be their primary focus. Timing considerations are essential for forecasting and managing marketing expectations.