The Top #3 Kinds Of Google Ads
George Henry Clements
Running Google & YouTube ads for 7+ fig. brands. $15m+ in adspend for clients e.g. Stars & Honey, Ponyjet, Blank Clothing etc. CEO at The Paid Search Co.
Hey advertisers,
Want to know the key to scaling Google search ads?
Good copy.
Sounds so obvious... right?
Yet 99% of brands have the?driest?search ads imaginable.
No wonder their CTR% is low!
If you have a CTR% of under 15% on your non branded search campaigns...
SOMETHINGS WRONG!
So I wanted to break down the top 3 types of ad copy you can use...
To skyrocket your sales!
Because remember:
Without step #2, there's no sales!
Anyway, let's jump into the top 3 types of search ads you can try:
1. Irrisistable Offer Ad:
This ad is built around a specific offer.
You'd use a?pinned headline?when creating the ad...
And your target customer would be lured in by the deal.
Here's a perfect example:
A FREE welcome kit? Sign me up!
Free welcome gifts are a great way to get new buyers in the door.
2. Social Proof Ad
The #1 reason why consumers won't buy your product?
They don't?believe it will benefit them.
The best way to counter this is through social proof!
Make it?unreasonable?for them to doubt the brilliance of what you're selling...
By centring your ad copy around awesome reviews!
With over?27,695?customers, it's pretty hard to deny Bazoo's product.
3. Competitor Ad
Competitor ads are one of the oldest tricks in the book.
You bid on a competitor's brand name...
And attempt to outrank them and get their customers to click on YOUR ad.
Thereby stealing that sale from your competitor!
However, for this strategy to work...
Your ad copy has to be?extremely?convincing.
Typically, it may even be smart to drive this traffic to a landing page that actively compares your brand to others.
That's exactly what Monos luggage does here:
Now, if you actually want help with:
I'd be glad to walk you through our process (for completely free) on a?quick 15 minute call.
Thanks for reading!