Top 3 Digital Marketing Takeaways from 2019
The new year is about looking forward and as we enter 2020, everyone intends to delve into new technology, rolling trends and experimenting new stuff. One important thing to keep in mind is to carry forward the learnings from the successes and failures that took place in the last year and shaped us.
Working for a highly dynamic and volatile industry such as B2C digital marketing brings out immense learning both from successful campaigns and failed experiments.
The only thing that stays constant is keeping the customers as the top priority, helping them with their questions/problems and providing them with the best product/company experience.
Listed below are my top 3 learnings from the digital marketing efforts done in 2019:
1. Understanding the right channels and exploring the new ones
Many a time it is observed that businesses tend to push content to every channel. The desire to engage the audience is a great intent but the content should seamlessly accommodate instead of being a forceful fit on any platform. This can make consumers overwhelmed, repulsed, and bored.
Identifying the right channels where your customers are engaging the most can help you overcome this problem. With the advent of the new platforms, identifying the right channel for your consumers can get a little tricky but that’s where data, logical thinking and calculative risks come in to play.
2. Organic social media can do wonders
A substantial amount of capital is spent on pushing and promoting content (Ads) in front of the target audience, which is effective and can deliver quick results. But, let us not undermine the value of the right social media strategy and disciplined consistent organic postings. If you want to be the thought leader of your industry solutions, provide customers with the right kind of posts that they are looking answers for.
YOU CAN HIT THE SWEET SPOT! Aligning with your sales and support team can get your creative juices flowing and bring in a lot of topics that you need to be posting on. It will not only deliver the right kind of engagement but eventually lead them towards conversion (MGLs).
3. Jazz up your email campaigns even with the shrinking database
No matter how rich database you have, it will dry out at some point in time. The science is to keep them engaged by trying to solve their problem using both your left and right side of the brain.
Keeping the database sanitized; segmenting it based on their level of engagement and marrying it with the utmost level of personalization and pleasing graphics will make your email campaigns successful even with the shrinking database.
Here are my two cents from the digital marketing learnings that I had in 2019 with my successful and not so successful campaigns. Tell me yours!
Assistant Professor | Researcher |Student Co-Instructor | Aspire to work as a consultant for incubator centers, start-ups, business associations, and policymakers to bring change in society.
5 年Well said :)
Financial Inclusion Enthusiast | Empowering Bottom of the Pyramid | Customer-Centric | Innovating Simple, Effective Solutions| Program Manager at Stellapps Technologies Private Limited
5 年Interesting article, very well written.? As you rightly pointed it out -right social media strategy and disciplined consistent organic postings makes a lot of difference in the digital marketing.? Also, segmenting the customer data and targeting the right content to the right segment also make wonders! Simply insightful article.?
Regulatory Strategist | Product Lifecycle Management | UN SDG
5 年Interesting observations and well drafted. Keep going
Analog Design Engineer at IDT - Integrated Device Technology, Inc.(acquired by Renesas)
5 年Very well articulated and insightful article... As a consumer I agree to the fact that sometimes the marketing (Ads) does get too overwhelming ; flooding all my social media across. It feels as if the brand is trying to push in too much. Correctly pointed out, there is a sweet spot striking the right balance between marketing and over branding ( i hope this term exists).? For a business entity , its very poignantly put forth that policies and practices to keep the existing customers engaged plays out very well in the long run since the customer base/market does run out at some point in time. We often see companies always looking out for new customers/markets than servicing and focusing on the existing ones. This leads to higher attrition from the current market share. A term we refer to as poor customer support. Looking forward for more such articles.