When it comes to marketing there are so many ways to attract the attention of your right audience.?
Here are a couple of my suggestions for the most effective digital marketing strategies for F&B industry:
- Sell online directly: If you run a cafe or a restaurant, offering your customers a way to purchase your products online from you directly, can generate new direct revenue streams. There are so many options with e-commerce website development out there, and you would need the most reliable one. Liana Technologies have built a number of online shops of all sizes and we would be happy to help you navigate this.
- Shine on social media: It is important to be active and consistent on social media with high quality content providing the insights from the kitchen, sharing customer stories, running contests, promoting offers and more. Food and beverages are first sold with the looks and presentation, so Instagram and Facebook are the right places to capitalize on it with your delicious content.
- Personalized communication: I talk all the time about personalized marketing communication. Like everywhere else it is crucial in F&B industry too. By sending personalized offers via newsletters you can exceed customer expectations and wow your guests before they even visit your restaurant.
Hope this helps you with your new or not so new F&B business. And if it was insightful for you, please leave a comment and make sure to share it with your friends and connections!
Thank you and until next time.
Kuralay Assainova AKA 'Digital Marketing Superwoman'
