Top 3 Digital Brand Activation Solutions during Social Distancing
E-Commerce and Social Media are booming in Saudi Arabia
Saudi Arabia is potentially the largest eCommerce market in the Middle East right now. Electronics remain the most popular purchases made online. Software comes in second when you include apps in this category. The exciting thing about the Saudi eCommerce market is the fact that it is already a decent size market, but the next decade appears to hold huge growth as the majority of the population starts opening up to online commerce very rapidly with the current health situation on our hands.
Social media is also booming! Saudi Arabia has the highest Twitter penetration in the world at 33% and ranks number seven in the world in terms of the total number of Twitter users. It is now also the largest user of YouTube per-capita in the entire world.
Presumably, Saudi Arabia also has the highest Facebook usage rate in the Gulf region being the third most visited website in the country. Similarly, mobile marketing and online display advertising have also become useful tools for brands.
During SOCIAL DISTANCING, is your current digital presence enough?
Saudi Arabia is the market with the largest online marketing potential in the region. There is no doubt that 2020 is the year to go digital, and this brings us to the future of digital brand activation in KSA. Digital Brand Activation is an online initiative that engages target audience on an individual level and allows creation of intent-based strategy, to raise brand awareness and drive immediate leads.
Digital Brand Activation gives you the feel of “analog” brand activation, except, it's fast, cost effective and highly quantifiable.
Media and Shopping Habits might be changing, but Fundamentals of effective communication remain the same.
Engagement is the best form of brand communication period!
"Tell me and I forget, teach me and I may remember, involve me and I learn”
Benjamin Franklin
Ignoring the technical jargon, we define Digital Brand Activation as…
Engaging Through Clever Mix of Digital Technology And Conventional Media
Take consumer insights from digital and other sources, add media neutral creativity, mix well and… Voila!!!
We are Plan B
The agency that activated brand experiences in consumers’ life through various on ground and online touch points for years. Highlights include our 9 world records, a drive to make kids healthy and a promise to bring Saudi dreams to life and many more. These experiences have helped gain insight on consumer responses and allowed us to form new market-based initiatives.
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Solution 1
Gamify with Plan B
Click HERE to get in touch now
Did you know, that 66% of Saudi population plays a mobile game each day? Majority being woman, and the share of age equally divided
We have figured out the 5 most successful basic gaming dynamics. Most games built on these dynamics become big.
Brands can leverage anyone of these 5 categories and have a successful platform at their hands. Moreover, the cost of developing and marketing these games has also drastically come down!
Developing or buying a successful game for your brand is more affordable than you might think
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Solution 2
Digital World Records
Click HERE to get in touch now
Who says you cannot generate tons of buzz for your brand while you and your consumers are stuck at home!
Digital World Records will allow brands to bring together various demographics for a specific cause,
We have done 9 World Records so far.
Every time we do one for a brand, we are pleasantly surprised at the additional buzz that is generates just because it is a ‘World Record’
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Solution 3
WOOP - Cause Marketing + Online Word of Mouth
Get in touch HERE for WOOP Middle East
TRUST is at a premium in today’s world
One cannot buy TRUST like paid media. Consumers trust Word of Mouth of other consumers more than Brands or paid Influencers. However in most CPG categories even satisfied consumers are passive, and do not actively advocate. They need to be motivated to talk about their positive experience.
People trust recommendations from friends & family 2.5x more than advertising
We have a model grounded in psychology to create & manage Brand Advocates who generate authentic Word Of Mouth (WOM) & User Generated Content (UGC) for brands.
We have proven our model across 20+ countries & 15+ categories, over the last 7 years, having worked with brands across clients like L’Oreal, P&G, Unilever, Philips and others
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These tech-savvy marketing tools can be of great convenience to brands especially in terms of brand salience – which is an especially important step in getting a brand noticed and considered for purchase. It helps maximize the number of consumers who will think of your brand and the number of times they think of your brand in various buying situations. In conclusion, your brand “shows up”
And just as Woody Allen says:
“Showing up is 80% of life”!
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Get in touch with us HERE
Author: The Plan B team
This post is part of the Jampack thought leadership initiative to inspire professionals worldwide
Plan B is part of the Jampack group. We are a group of diversified companies delivering all the P’s of marketing under one umbrella.
Feedback most welcome at [email protected] and in comments below