Top 3 AI UGC Tools to Not Get Left Behind

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Creatives are the heart of any profitable UA strategy, with some apps dedicating up to 30% of their media spend to creative testing in search of winning ads. These creatives don’t just drive impressions - they fuel conversions and revenue throughout the funnel.

However, creative fatigue sets in quickly due to increasing competition and shorter ad lifespans. To stay ahead, games need to refresh creatives frequently-sometimes 2 to 3 times per week. This leads to the demand for efficient production...

UGC: Painful Production Which Can Be Resolved With AI?

One of the effective creative formats are “UGC-like” ads, which mirror organic content.?

Despite its many benefits, UGC production has been often resource-heavy and time-consuming - traditionally -?due to:?

• Script Complexity: Teams must draft detailed instructions, from app walkthroughs to camera angles.
• Influencer/Actor Coordination: Finding influencers who align with budgets and timelines is a challenge.
• Endless Revisions: Iterations to align with creative goals can slow down production.

These steps can take days-or even weeks-delaying campaigns and limiting scalability.

Fortunately, advancements in AI have transformed UGC production. AI-powered tools now enable faster, more efficient, and scalable UGC creation, empowering apps to refresh creatives frequently, test ideas at scale, and maintain campaign momentum.

In this newsletter, our Senior Growth Manager, Virendra Shekhawat, shares how AI-powered tools are revolutionising UGC production and unlocking new opportunities for UA success with top tools we’ve tried. Let’s dive in!

Top 3 AI-Powered UGC Tools

AI-powered tools have revolutionised UGC production by addressing four bottlenecks:

• Rapid Video Creation: Generate dozens of UGC variations in minutes instead of days.
• Advanced Testing: Test multiple variables such as hooks, actors, scripts, and formats at scale.
• Built-in Templates: Leverage styles like podcast-style videos, two-person sketches, split screens, and green screens for diverse creative needs.
• Effortless Collaboration: AI eliminates the need for copywriters, strategists, and designers for initial iterations, speeding up production.

We’ve tested three leading AI tools-Arcads, Creatify and HeyGen- that are reshaping UGC production. Let’s explore their features, strengths, and limitations to find out which one is the best.

1. Arcads

Arcads is a versatile platform that uses AI avatars to transform scripts into engaging video content, making it a popular tool for UGC-style ads.

Key Features:

• Script Creation: Use templates or customize your own for high-converting scripts.
• Customizable AI Avatars: Filter avatars by age, gender, ethnicity, and style to resonate with your audience.
• Quick Video Generation: Create videos in minutes with options like podcast-style, split screens, and green screens.

Limitations:

• AI avatars lack nuanced human expressions when used for longer clips (>3–5 seconds).
• Videos may require post-production tweaks (captions, animations, or app walkthroughs).
• Advanced editing, like adding B-roll or music, requires an additional fee.

Pricing:

• Cost: $100/month
• Video Limit: 10 videos/month
• AI Avatars: 100 options

What We Love:

• Quick, affordable video creation in under 5 minutes.
• A large pool of avatars customizable by situations (kitchen, airport, interview) and emotions (enthusiastic, frustrated, serious).

2. Creatify

Creatify streamlines UGC production by converting URLs into ready-to-use ads and supports batch video creation at scale.

Key Features:

• URL to Ad Maker: Turn any product link into a video script.
• AI Editing: Built-in tools for adding captions, overlays, and transitions.
• Batch Mode: Generate multiple videos with different actors, hooks, and formats simultaneously.
• Ready-Made Templates: Includes styles like Twitter posts, green screens, split screens, and more.

Limitations:

• Output often requires manual editing to add context, such as app walkthroughs or product footage.
• AI actors lack the realism and relatability seen in Arcads.
• No pre-built scenes for specific use cases, requiring additional effort for contextually relevant content.

Pricing:

• Cost: $39/month
• Video Limit: 20 videos/month
• AI Avatars: 170+ options

What We Love:

• Effortless scriptwriting and tone-specific video production.
• Extensive editing tools and the ability to integrate stock footage or music seamlessly.
• Batch mode for testing multiple variations at scale.

3. HeyGen

HeyGen is known for its exceptional video translation capabilities, making it ideal for global teams and multilingual content creation.

Key Features:

• Text-to-Speech: Transform text into speech with 300+ voices in over 175 languages.
• AI Writing Assistant: Speed up script creation with GPT-powered suggestions.
• Face Swap: Personalize videos by uploading photos and swapping faces onto avatars.
• Customizable Outfits: Style AI avatars for various occasions or themes.

Limitations:

• Steep learning curve; many features may go underutilized.
• Fewer pre-built templates compared to other tools.
• Can’t preview avatar animations in real-time; results are visible only after submission.

Pricing:

• Cost: $29/month
• Video Limit: Unlimited
• AI Avatars: 500+ options

What We Love:

• Excellent for localization with realistic multilingual avatars and dialects.
• Easy integration of text, captions, stock assets, and audio for polished results.

Final Word

Ultimately, the best tool depends on your objectives - whether it’s producing UGC-style content, scaling ad production, or creating multilingual videos. Each tool has its strengths and limitations, making them better suited for specific use cases:

• Arcade is perfect for creating UGC-style videos but may not scale well for larger campaigns.
• Creatify is ideal for performance marketers focused on generating videos in batches with customizable avatars and URL-to-ad capabilities.
• HeyGen excels in video translation and global localization but may not meet the needs of marketers seeking high-converting ad tools.

By aligning your goals with the right tool, you can maximize the potential of AI-powered UGC creation and supercharge your user acquisition strategy.

Today's Insights ??

Google is ramping up efforts to make its AI chatbot, Gemini, a strong competitor to ChatGPT. CEO Sundar Pichai aims for Gemini to hit 500 million users by 2025.

After falling behind with ChatGPT’s launch in 2022, Google has integrated its Gemini team with DeepMind to speed up improvements. It’s also bundling Gemini’s premium features with services like Gmail for $20/month, giving it an edge over competitors.

However, Gemini faced setbacks, such as issues with inappropriate image generation, which Google addressed by adding safeguards. Reaching the ambitious user goal will require ongoing innovation, strong marketing, and user trust.

Mind-Blowing News ??

• KitKat just took their iconic tagline, “Have a break, have a KitKat,” to the next level by letting AI create this ad. The clever campaign reinforces their message: AI did the work, so humans could take a break. This playful example shows how brands are leveraging AI to produce creative, on-brand content faster and more efficiently. As AI tools continue to evolve, will more brands “take a break” and let AI handle the heavy lifting?

• AI is revolutionizing video animation, and tools like Kinetix AI are leading the charge. With just a prompt and a simple acting video-filmed from your living room-you can create Hollywood-level scenes in seconds. What once cost millions is now accessible to everyone, blurring the line between professional productions and DIY content. For creators, this is a game-changer, unlocking endless possibilities.
• AppLovin (NASDAQ: APP) is transforming how mobile apps make money with its AI-powered AXON engine. By combining e-commerce ads with its gaming platform, it helps advertisers achieve better targeting and higher returns, driving consistent growth in campaign volume and overall ad spend. This could mean a new era of smarter, more efficient monetization strategies for app developers and advertisers alike.

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