Top 2024 Trends: The Experts Weigh In

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Things are changing. Ever wondered how industry veterans envision the future of Affiliate and Performance Marketing as we move further into 2024? We went ahead and found some of the top voices in the field to share their insights.?

Read on to discover the hottest trends and predictions for this year. They’re straight from the mouths of the experts, so you know they’re going to be reliable.

The Rise of AI

We all know that AI is on the rise and, as a result, many industries are changing and adapting. But, what about the affiliate marketing industry?

James Little, the Group Commercial Director at TopCashback, weighs in with his thoughts. He believes, "AI will be the biggest thing to change not just the affiliate marketing industry but near enough everything."

Little envisions AI contributing to affiliate management by aiding decision-making through AI-based reporting. Moreover, he anticipates the emergence of a new breed of publishers whose sites are powered by advanced AI technology. AI is “changing the way people work” and affiliate managers need to pay attention.

Normalising Performance PR

Sarah Bundy, the Founder and CEO of All Inclusive Marketing, provides insights into the future landscape where "Performance PR" becomes the norm through the convergence of influencer and affiliate marketing.?

According to Bundy, a “Top 40 Under 40”, this convergence will lead to the use of advanced technologies like ChatGPT and Google Bard to create unique and expedited content that can be SEO-optimised.

Furthermore, Bundy highlights the industry's continuous focus on compliance and fraud prevention as technologies advance. She expresses excitement about the innovative and progressive nature of the industry, stating, "We are an innovative, progressive group, and brands will continue to lean into us in the year to come."

Small Publishers and Niche Influencers

According to Adam Riemer, an award-winning digital marketing strategist with over 20 years of experience, the landscape of affiliate marketing is set to witness a significant shift.?

He states, "Small publishers and niche influencers will begin popping into the top 10 affiliates, even for large brands, if the affiliate program is a value-adding one." Riemer emphasises the importance of touchpoints in the top funnel and notes the increasing prominence of expertise and experience displayed through various formats like video, forums, and social posts.

Adam has a whole wealth of insights into affiliate marketing and what we can expect to see in the future. That’s why he’s running his very own MasterClass at the upcoming virtual AMPLIFY summit, taking place on the 19th and 20th of March (next month!).

Don't miss the chance to learn more from Adam at the upcoming AMPLIFY 2024 summit.

Things are changing. As we navigate deeper into 2024, the landscape of Affiliate and Performance Marketing is evolving, and industry veterans are at the forefront of envisioning what lies ahead. We've tapped into the minds of some of the top voices in the field to bring you insights that will shape the trajectory of affiliate marketing this year.

But this is just the beginning.?

To dive deeper into these trends and gain insights from even more industry experts, the upcoming AMPLIFY 2024 summit is the place to be. As mentioned, Adam Riemer himself is running a MasterClass, offering a wealth of insights into affiliate marketing's future. The virtual summit, scheduled for the 19th and 20th of March, promises an unparalleled opportunity to learn, connect, and stay ahead in the dynamic world of affiliate marketing.

Don't miss your chance to be part of the conversation that shapes the future of affiliate marketing. Secure your spot at AMPLIFY 2024 and amplify your understanding of the industry.

If you want our weekly newsletter straight to your inbox, don’t forget to subscribe.