Top 17 E-commerce Marketing Tips to Outrank Competitors

Think about where you are in your current adventure of electronic commerce. Regardless of your situation, everyone gets to where the marketing of e-commerce becomes a huge factor: to see our other posts with the best marketing tips from the 50 best online stores. Electronic commerce marketing is a difficult topic because it is difficult to find all the advice in one place.

1. Create a strategy for content marketing before starting

Nothing good begins without building a plan. Make the opportunity to check this strategy every week or month, evaluating how the process of creating and spreading content is going on. Short note: we try the approach with the content with the new online store called Matcha Tea.

2. Create an email marketing campaign that is automated

Electronic marketing is the basis for effective strategies for electronic commerce marketing because it is still one of the best methods of influencing your customers and convincing them more. Not to mention that consumers, as you know, open emails, even if they include simple advertising. We also show a web comparison site called WebappMeister, where you can find the best email marketing software for your specific needs.

3. In social networks, consider the possibility of diversification of your platforms

Social networks are always difficult for electronic commerce companies since it is difficult to understand which platforms work best in certain markets. It’s the same as investing in shares. Who knows?

4. Insert a personalization strategy into action

Personalization is the best new form of marketing because no one wants to spend money on faceless companies. Contact people with their names in your emails, send the video and images of your employees and show how your products are produced. CRM, such as Hubspot, is especially useful for this since they allow you to organize and track the information of your customers so that you can better adapt your interaction with them.

5. Make your own original content

Nothing establishes a solid connection with your clients as original content. Many companies use content drawn from the Internet in their SEO electronic commerce strategies to free time for other business tasks. Original content, such as videos, blog messages, audio segments and e-books, helps you create your own website of e-commerce as a knowledge base for those who are interested in learning more about your market.

6. Arrange this using contextual marketing

Contextual marketing has various values, but we mean the use of your marketing in the formats that are associated with your demography and placing messages in the right places at the right time. An excellent example of contextual marketing is the famous Twit Oreos Super Bowl, where they played the problem of lighting the Super Bowl XLVII stadium to show that "you can still plunge in the dark."

7. Select content generated by the user

The content created by the user is a wonderful way to create interaction with your customers, while you do not need to invest a lot of money or time in the campaign. This makes Doritos fans get excited, and Doritos ends with advertising growth on the air.

8. Implement the loyalty program

The program of continuous loyalty returns people to your store, and this makes them feel valued for spending money on your company.

9. Automate your social networks

Not all social content requires automation, but you will find that planning your social strategy frees up time for other tasks in your business. For example, when you schedule a month of Facebook posts, you no longer need to think about it until the end of the month.

10. Address customers in their native language

E-commerce stores usually sell products to people around the world. Reach out to foreign customers by providing translation functionality on your online store.

11. A/B testing the checkout process

The people behind SimCity have been known to constantly review their checkout process which results in increased sales because they know exactly what types of buttons and words convince people to make a purchase. An eCommerce marketing plan without A/B testing is sailing blind, so it's important to test throughout the checkout process.

12. Optimized for the mobile world

This has nothing to do with building an app or mobile site. Consider implementing a responsive interface so that your e-commerce website morphs for devices like tablets and smartphones.

13. Consider mobile advertising

Mobile advertising combines geolocation and mobile advertising to connect your customers to your store while they're on the train or in the doctor's office.

14. Start targeting wearable technology

All major tech companies produce wearable devices such as watches and even glasses.

15. Hire someone to create long content

Long content is a good way to stand out from regular blog posts.

16. Use PSAs to Create the Perfect Testing Atmosphere

Social ads are interesting in that you rarely have to spend a dime to test them. Once you identify successful posts, you can spend some money and use those same posts as advertisements.

17. Reveal the identities of your authors

One way to get around the "one vote" dilemma is to reveal the identities of your authors. This develops your personalization strategy and shows who is behind the scenes.

We hope this list will help you in your eCommerce marketing.