Top 15 Marketing Wizards to Follow on LinkedIn in 2024

As the global digital marketing market gracefully advances to an expansion of up to US$ 689.8 billion by 2028, the allure of its enchanted lands grows stronger.

Lower costs, global reach, and great potential further solidify digital marketing as a magnet for creative minds. It’s time you learn from seasoned and new market wizards.?

You can find almost every top marketing influencer’s profile on the LinkedIn platform. This platform allows you to get connected and stay updated with their publishings, organizations, achievements, success stories, and much more.

But wait!

In a constellation of influencers from the marketing niche on LinkedIn, do you find yourself wondering which star to follow?

Explore our compilation of the top 15 market wizards to follow on LinkedIn. These are not just successful experts; they are wizards casting spells of marketing success worldwide!

1. Neil Patel: Co-founder of Hello Bar, KISSmetric & Crazy Egg

No. of Followers: 579,502

Neil Patel, the co-founder of Crazy Egg, Hello Bar, and KISSmetrics, plays a crucial role in assisting major companies such as Amazon, GM, and Viacom in revenue growth. Acknowledged by The Wall Street Journal as a top influencer on the web, Forbes recognizes him as one of the top 10 online marketers, and Entrepreneur Magazine hails him for creating one of the 100 most brilliant companies globally.

Neil's achievements extend to being named one of the top 100 entrepreneurs under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. His contributions have earned him Congressional Recognition from the United States House of Representatives, solidifying his status as a prominent figure in the business and marketing realm.

2. Ann Handley: Head of Content at MarketingProfs

No. of Followers: 462,570

An expert in digital marketing, Ann Handley is renowned for her works, including "Content Rules" and "Everybody Writes."?

Ann Handley is a global speaker advocating for businesses to break free from marketing mediocrity. Recognized by IBM as one of the seven individuals shaping modern marketing, Ann serves as the Chief Content Officer of MarketingProfs. Beyond her professional achievements, she is a LinkedIn Influencer, a captivating keynote speaker, an avid dog person, and a prolific writer.

3. Pam Moore: Co-founder and CEO of Marketing Nutz

No. of Followers: 346,593?

Pam Moore is recognized as the co-founder and CEO of an agency specializing in digital consultations and social media management. Half marketing, social media addict, half geek, and the founder and CEO of Marketing Nuts, Pam Moore, is a digital marketing expert. She is also a founder of the social media training academy, which was launched in March 2017, and the founder of Social Prophet Factor. Pam Moore is well-recognized as an entrepreneur and international Keynote speaker.?

She holds an experience of more than 15 years helping small businesses with budgets to grow into a big market, develop communities, build brand awareness, and learn ROI. Her fields of expertise include nonprofit and fundraising, enterprise, data storage, high technology, professional services, storage management, enterprise, data storage, e-commerce, online, marketing, retail, and a lot more.

4. Joe Pulizzi: Founder of CMI

No. of Followers: 245,427

Joe Pulizzi, founder of the Content Marketing Institute (CMI), is a renowned podcaster, speaker, and bestselling author of Content Inc. and Epic Content Marketing.

He was awarded the “Lifetime Achievement Award” in 2014 by the Content Council. He also holds two podcasts weekly, including the motivational Content Inc. podcast and the analysis show with Robert Rose, This Old Marketing. Joe Pulizzi’s The Orange Effect Foundation delivers technology services and speech therapy to around 350 children in 37 states.

5. Rand Fishkin: Co-founder of Moz

No. of Followers: 148,318

He is a passionate blogger on our list of market wizards, renowned for his expertise in advanced SEO. After departing Moz in 2018, he launched "SparkToro," showcasing his ongoing impact in the field. His insightful articles on advanced SEO are available on Moz.

Rand Fishkin, an entrepreneur based in Seattle, had the unique experience of witnessing the expansion of this field. Initially starting in the web design business, Fishkin recognized the significance of organic search in 2001. During that period, he actively worked to comprehend how to generate traffic through various search engines like MSN Search, Hotbot, and Google.

6. Larry Kim: Founder and former CTO at WordStream

No. of Followers: 89,955

Recognized amongst the top market wizards in the digital marketing industry, he holds a prominent position in the field. Moreover, he also offers training sessions for digital marketing and SEO.

Larry Kim, a well-known person in PPC marketing, is the founder and former CTO at WordStream. In 2020, he earned the prestigious award of "Marketer of the Year" from PPC Hero. Larry Kim is also the CEO of MobileMonkey which is a chatbot-building platform for marketers that processes mobile messaging between customers and businesses through Facebook Messenger.

7. Mari Smith: Facebook Marketing Expert

No. of Followers: 53,999

Mari Smith, the ‘Queen of Facebook’, is a prominent figure in sharing diverse business strategies, particularly excelling in Facebook marketing. She is particularly acclaimed for her expertise in Facebook marketing. Mari, the author of "The New Relationship Marketing" and coauthor of "Facebook Marketing: An Hour A Day," has earned prestigious recognition for her contributions.

Described by Fast Company as "A veritable engine of personal branding" and Forbes consistently listing her among the top ten Social Media Influencers for three consecutive years, Mari is hailed as a relationship marketing expert and a guiding figure in the online world. She is also recognized by Dun & Bradstreet Credibility as one of the top ten Most Influential Small Business People on Twitter.

8. Jeff Bullas: CEO of Jeffbullas.com

No. of Followers: 55,642

An entrepreneur and content specialist, he achieved recognition as the number one Global Content Marketing Influencer, according to Forbes.

Entrepreneur includes him in the prestigious list of 50 online marketing influencers to keep an eye on, while Inc.com designates him as one of the 20 digital marketing experts to follow on Twitter. Furthermore, he was titled as #1 Global Content Marketing Influencer by Oanalytica. Last but not the least, he is also ranked as the #1 business blogger by BizHUMM.

9. Ryan Deiss: Founder & CEO of DigitalMarketer

No. of Followers: 41,773

Ryan Deiss is widely recognized for his impactful contributions to the field, gaining popularity. Some of his best-selling write-ups include, ‘ The Invisible Selling Machine’ and ‘Digital Marketing for Dummies’.

Ryan Deiss, a bestselling author and the founder of multiple companies employing hundreds globally, is one of the most dynamic marketing speakers in the United States. Serving as the CEO of DigitalMarketer.com and the Founder and Managing Partner of RivalBrands.com and plattr.com, Ryan is a visionary in the business world.

10. Eric Siu: Co-host of the Marketing School Podcast

No. of Followers: 41,780

Recognized for co-hosting the Marketing School podcast alongside Neil Patel, he has played a significant role in contributing effective digital strategies to major companies such as Amazon and Nordstrom.

He is both an SEO strategist and a content marketer. He has leveled up the Single Grain company (a well-recognized digital marketing agency)? to new heights and attracted multiple clients, including Intuit, Salesforce, and Uber.

In his youth, he was an expert poker player and high-level eSports. Ultimately, he shifted his focus from gaming to an extremely successful digital marketing career.

11. Jay Baer: Digital Marketing Influencer

No. of Followers: 47,388

Jay Baer, one of the prominent market wizards in digital marketing, wrote six bestselling business books and is the founder of a digital practices firm catering to renowned brands such as Cisco, Nike, and more.?

Jay, a seventh-generation entrepreneur, has successfully founded five multi-million dollar companies. With 29 years of expertise, he has collaborated with over 700 companies, including 36 from the FORTUNE 500. While initially a political campaign manager and working in public relations, Jay transitioned to online marketing in 1993, becoming a trusted source for press outlets like USA Today and NPR.

12. Barry Schwartz: Search Engine Roundtable’s Editor

No. of Followers: 33,276

As the editor of Search Engine Roundtable, he is a powerful force in search engine marketing. He is also the Owner and CEO of RustyBrick Inc. He is constantly engaged in bringing innovation to the forefront. At RustyBrick, Barry Schwartz sells custom web software, such as mobile applications, CRM applications, advanced e-commerce, social networking sites, custom content, management systems, and much more.

He is also a moderator at several search and marketing forums and the former news editor at search engine Watch. In 2019, Barry was awarded the Outstanding Community Services award, and in 2018, he was given the US Search Personality of the Year award.

13. Darren Rowse: Founder of Problogger

No. of Followers: 32,769

Darren Rowse is the founder of Problogger, and since 2004, he has served as an influential figure in the blogging community. He also stands as a speaker, consultant, and founder of many blog networks.

Darren Rowse is an Australian blogger, speaker, consultant, and the founder of multiple blogs and blog networks, including ProBlogger.net and digital-photography-school.com. Currently residing in Melbourne, Australia, he has made significant contributions to the online blogging and photography community.

14. Matt Bailey: Online Marketing Expert

No. of Followers: 24,119

Matt Bailey stands out as a prominent author in the realm of digital marketing strategies and is known for his adeptness in simplifying complex concepts for readers.?

Matt Bailey is also the host of the widely popular marketing podcast called ‘Endless Coffee Cup.’ His digital marketing curriculum finds applications at prestigious institutions like Microsoft, Duke University, Orange, LinkedIn, Purdue University, and numerous others. Matt Bailey’s marketing skills and strategies come along with extensive B2C and B2B sales.?

In addition, he is highly passionate about producing profitable and confident marketers, who can create profitable companies in the future. Matt Bailey is the founder and president of SiteLogic Marketing. He is the Digital Marketing Instructor for the Direct Marketing Association in NYC. He is also an instructor for the OMCP (Online Marketing Certified Professional) Program.

15. Jon Loomer: Influential Marketing Coach

No. of Followers: 18,367

Jon Loomer, a notable marketing coach specializing in Facebook, is also recognized as a strategist and author. In 2011, he founded Jon Loomer Digital and later expanded his presence with JonLoomer.com.

He started his private community for advanced Facebook marketers, called “The Hitters Club,” in 2014. This community is a combination of entrepreneurs, agencies, marketers, and consultants. It includes some of the highly expert Facebook marketers with good experience.?

Wrapping Up

To keep up with the digital marketing advancements happening at a rapid speed, each business needs to acknowledge growth at a high level. Several influencers recommend using automation tools while performing functions related to marketing to save time and get that edge!

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