Top 15 Employee Advocacy Tools to Boost Your Brand’s Value

Employee advocacy is a critical aspect that is often ignored by many brands. It can help you grow your brand value and reach. It also helps employees push their professional growth as well. In fact, according to a survey, about 87.2% of respondents said that it contributes to growing their professional network. In addition, 76% of them feel that it helps them keep up with industry trends.

To leverage employee advocacy to its fullest, you can use one of the best employee advocacy platforms. These platforms can help you implement employee advocacy programs with ease.

Here are some of the best employee advocacy platforms you can use.

Best Employee Advocacy Tools

Increase and track your employee advocacy using these employee advocacy platforms.

Employee Advocacy Tool #1: LinkedIn Elevate

LinkedIn Elevate is one of the finest employee advocacy platforms that can help you leverage LinkedIn. You can curate the finest content on the platform and suggest it to your employees using this platform.

It also shows you analytics, such as the most engaged employees and has features that help you give updates and reminders to them.

HANDPICKED RELATED CONTENT:

• 7 of the Best Tips For Creating Awesome Social Media Videos
• How to Grow Your Brand on Social Media as a Solopreneur

It’s a great employee advocacy software service for all those whose advocates are active on LinkedIn as the platform only lets you grow your reach on it. As the tool comes from LinkedIn, you also get direct access to trending content, which can make it a very useful source for curating content.

If your company uses LinkedIn for recruitment, this platform can be extremely helpful for you. This is because it can position your brand as an authority figure in your industry on LinkedIn.

Image via LinkedIn Elevate

Employee Advocacy Tool #2: Sprout Social

Sprout Social allows you to amplify your reach on social media through employee advocacy.

Bambu, its platform, enables you to curate some of the finest content on social networks and is thus one of the best employee advocacy programs. It also offers premium features like virtual event marketing and tradeshow event marketing.

However, it’s not possible to directly integrate this employee advocacy software solution with Sprout Social. You can, however, connect it using Zapier. Additionally, it offers a social selling solution that can help you measure B2C metrics like impressions, shares, and clicks.

Image via Sprout Social 

Employee Advocacy Tool #3: Dynamic Signal

Using Dynamic Signal, you can drive the growth of your brand by leveraging the influence of your employees. You can empower your employees by sharing high-quality company-approved content with them.

What makes it one of the best employee advocacy software solutions is the fact that it allows you to track, analyze, and optimize employee advocacy too.

It offers integrations with some of the biggest tools, such as Slack, Facebook Messenger, and Oracle.

Additionally, you can not only track social engagement data but also data from internal channels to understand your overall content engagement. This makes it the perfect platform for all those looking to improve internal communications and drive employee advocacy too.

Image via Dynamic Signal

Employee Advocacy Tool #4: Oktopost

Oktopost enables you to streamline all of your social media and advocacy activities through its platform. This includes operations like pulling content from social media, sharing it with your employees, and then tracking business metrics.

The depth of the data that you get to analyze makes it one of the best employee advocacy programs for your brand.

It works well for B2B companies that are looking to generate business results and not just build brand awareness.

In addition, it allows integrations with some of the most major marketing automation platforms such as HubSpot, Eloqua, and Marketo. This employee advocacy software service also offers integration with Salesforce, which helps you drive social selling without leaving the platform.

Image via Oktopost

Employee Advocacy Tool #5: EveryoneSocial

It’s easy to drive employee advocacy by using EveryoneSocial. You can easily push content to your employees using it, and this makes it one of the best employee advocacy software.

It allows you to do so through its web and mobile apps, as well. Additionally, it’s got some powerful social sharing tools as well.

Image via EveryoneSocial

HANDPICKED RELATED CONTENT:

• How to Identify the Best Social Media Influencers for Your Brand

Employee Advocacy Tool #6: DrumUp

Using DrumUp, you can turn your employees into your brand’s social ambassadors. It provides an easy method of broadcasting content to your employees. The reason why it’s one of the best employee advocacy programs is that you can schedule posts with one click from its dashboard.

Image via DrumUp

Employee Advocacy Tool #7: Smarp

Smarp has an internal content hub through which employees can discover the latest content and share it. You can easily populate this newsfeed with the latest company news and updates.

It’s one of the best employee advocacy platforms because it also allows you to track employee engagement metrics. You can also see the earned media score through this platform.

In addition to the relevant metrics, it also helps you measure vanity metrics such as shares, likes, and followers. The platform also features a content hub that consists of an internal resources database.

Image via Smarp

Employee Advocacy Tool #8: LumApps

LumApps shows the way ahead with its stellar employee advocacy platform. You can maximize your social reach and build your brand image by empowering your employees to share your content. The ease with which you can share content with your employees makes this one of the best employee advocacy programs out there.

It also simplifies the entire process of sharing the posts for your employees by giving them a single platform to manage both social media and internal communication.

Image via LumApps

Employee Advocacy Tool #9: Sociabble

Sociabble is on of the best employee advocacy programs not only for promoting employee advocacy but also for managing influencer marketing, internal communications, and more.

You can create personalized push notifications and share them with your employees. It’s possible for your employees to develop their own content as well and share it in their groups. It also allows you to gather content from social media, RSS feeds, and URLs.

This post was originally published on Shane Barker's Influencer Marketing blog.