Top 15 Ecommerce SEO Tricks That Work

With the market becoming ever more competitive, it has become difficult to run a successful website just by writing enjoyable content. Most of the online traffic on Google comes from the first page, with the first search result getting over 30% of the traffic alone. If you want your website to be found and your content to rank high in search results, you need to start using smart Search Engine Optimization (SEO) tricks and techniques.

What is SEO and why do we need it?

Search Engine Optimization or SEO refers to the process of optimizing the content within a website to increasing traffic organically rather than through paid traffic.

Thus, SEO is crucial for the discoverability of a website. Without SEO the visibility of a website diminishes. As previously stated, most of the traffic for Google searches goes to the search results that pop up on the first page. If your website is not listed on the first page, it is unlikely anyone will ever discover it.

Proper SEO, helps the business to:

1. Improve website traffic
2. Generate more leads
3. Establish Brand Identity
4. Build Credibility
5. Gain Market Share
6. Get ahead of competitors, and
7. Promote the growth of the business.

Now that we know what SEO and its importance is, here are the top 15 SEO Tricks that will help you take your SEO to the next level.

Top 15 Ecommerce SEO Tricks That Work

1. Creating Timeless Content

Writing content that will always stay relevant is a fantastic way to increase website traffic. Content like tutorials, case studies, product pros and cons, etc. always stays relevant and will have new traffic coming in regularly, thus, it is recommended to create a significant amount of content for this category for your website.

2. Create Content that Matches Search Intent

For creating search engine optimized content, it is important to first understand what people are searching for. By understanding what searches are trending, you can focus on creating content that matches those searches. For example, when someone does a Google search for “Best Mobile under 10,000”, the browser understands that the person intends to find reviews of a product, not buy it. Thus, the browser returns results with blogs that have recently reviewed the mobile phones under the given price range. So, it is necessary to create content that is focused on your target audience for improved SEO.

3. Focus more on Long-Tailed-Keywords

One of the essential elements of SEO is Keywords. SEO keywords are frequently searched terms, that are added to the content of a website to improve search engine ranking. There are two types of keywords, long-tailed-keywords consisting of 4-5 keywords and short-tailed-keywords made of 1-2 words. When researching for SEO keywords, it is advised to focus more on long-tailed-keywords, not only because these keywords have lesser competition, but it also narrows down searches and provides a more focused result.

4. Identify Core and Related Keywords

When using keywords, you need to identify a core set of high-traffic keywords that defines your website. To create a set of relevant keywords, search for words related to your website on Google Trends. It will show you how many people are searching for that word along with similar frequently searched words. If you enter these frequently searched terms to Google Keyword Planner, you can get the search volume, competition, and bids for them. You can now use these words to generate your list of keywords and start optimizing your website.

5. Have Optimized Title-Tags

The title tag is what browsers look through when trying to find a match for a search and is the thing that is returned to the user as the search result. Thus, the title-tag needs to be informative, optimized, and interesting. Try to create title tags that briefly describe the content of your webpage in a fun and interesting manner and contains relevant high-traffic keywords. Make sure the content of the page reflects the title-tags. If the content is irrelevant, users will back out of the page immediately, leading to lowered search engine ranking eventually.

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