Top 13 Tips on Email Marketing To Supercharge Your Online Business

What if I told you that email marketing is something you cannot ignore anymore? Since at least 1 out of 3 brands have increased their email marketing budget, it is time for you to respond (and catch up if needed).

But don’t worry, because today #13 is your lucky number because you get your hands on 13 email marketing tips on email marketing.

So whether you’re a small business owner, a marketer, or an entrepreneur. At the end of this article, you are armed with enough information to ensure that your future campaigns generate more leads and have increased conversion rates.

P.S. SPOILER ALERT: Do you know the biggest mistakes people (even skilled marketers) make with email marketing?

If you manage to stick with me will the end...

You will discover what that is and access the exact step-by-step process to solve it. So stay until the end to access this cutting-edge information.

Why are these tips on email marketing important?

Email marketing is a must-have in any business’s marketing strategy. 64% of B2B marketers say their email marketing strategy was effective at meeting business goals in 2021.

“Did you know that with over 4 billion users worldwide, having an optimized email marketing strategy is considered one of the most effective ways to accelerate the growth of your business?”

That’s because it’s not only cost-effective and easy to execute, but it also yields high ROI and helps businesses reach their target audience in a personal, direct manner.

Here are three reasons why these tips on email marketing are crucial for businesses:

• Skyrockets your ROI
• Gives you the Freedom in Creation you deserve
• Boosts Brand Awareness

Let’s dive deep into these 3 aspects…

Email skyrockets your ROI

And here’s why…

People who buy products marketed through email spend 138% more than those who do not receive email offers. Did you know that email marketing has an ROI of?$36 for every dollar spent ?

That’s a Big Deal!

But there is more! Because email marketing is inexpensive, yet effective. You will be able to reach a large audience that is willing to buy (50% of people buy from marketing emails at least once per month) for a very small price. ?

So with good email list maintenance where you establish credibility and create relationships with your audience, your average order value will skyrocket to at least three times higher than that of social media.

Freedom in Creation

Don’t get me wrong, social media is without a doubt a great way to engage and interact with your potential customers, but on any social media platform, there is a risk your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice.

Instead, email marketing enables you to talk directly to your audience. While you will be able to send highly specific and tailored messages directly to your audience. Compared to social media where you will have to address the audience as a whole.

That’s why a well-thought-out, friendly, and personalized email can help you to build a good rapport with your audience and this in turn, will help to build your brand. In addition, email still works best when it comes to converting potential customers to actual subscribers.?

Increases brand awareness

A person who has subscribed to your email list is probably already interested in your service or business. Email marketing helps you to stay on their mind.?

However, this doesn’t mean sending numerous emails to your customers every day.?

Building brand awareness takes some thought – while emails detailing your offers are a must, try also to promote your company by keeping customers updated on activities and happenings concerning your brand.

Top 13 Email marketing tips on creating successful campaigns

Implementing an email marketing strategy can be extremely beneficial for your business. However, still, a lot of people are frustrated with their email campaigns as they seem to be ineffective.

The following 13 tips on email marketing are specifically designed to cover the complete email marketing cycle. This will help you optimize every aspect of your (future) campaigns.

1. Choose proper email marketing software

Having the right software is incredibly useful if you want to make your next campaign a success because none of the following tips on email marketing will have an effect if you haven’t done this correctly.

In addition, instead of manually handling the entire process, you can choose to automate a lot of the processes.

This is because the right email marketing software gives you access to many superpowers. Because it has the tools to (hyper)personalize content and it is easier to measure and optimize your campaigns.

Here are a few exciting suggestions:

If you are on a journey to find the perfect email marketing software, then it’s best to try a few demos. Because each email marketing software has its strengths and weaknesses. So regardless of what your goal is, make sure you choose the software that aligns with your business goals.?

For those who can’t decide, most email automation tools shown above include the following features to start with.?

Data Analytics:

Different platforms offer more or fewer reporting features. These should start with some of the most fundamental email marketing metrics such as open rate, bounce rate, unsubscribe rate, and click-through rate.? Utilizing data analytics will help you skyrocket your results. In fact, according to?Mckinsey Global Institute , data-driven organizations are not only 23 times more likely to acquire customers but also six times as likely to retain customers and 19 times more likely to be profitable!

Marketing automation:

Instead of working harder, email automation helps you to work smarter. Because?email marketing software can help you set up automatic sequences for everything from welcome messages to?order?confirmation emails.? The top 5 (according to Finances Online ) other reasons for implementing marketing automation include:

• Improving lead quality (34%)
• Minimizing manual tasks (30%),
• Increasing the number of leads captured (28%),
• Optimizing workflows (25%),
• Integrating/centralizing data (21%)

Mobile optimization:?

most email marketing platforms automatically optimize messages for smaller screens and provide a variety of templates designed for mobile users. These features allow users to quickly skim emails on smartphones and tablets. More on how mobile optimization will elevate your email marketing efforts in a moment!

Personalized emails:?

With email personalization, you can leverage detailed information you know about your customers to position your brand and messaging in a way that resonates with them. Later in this article, you’ll discover why personalization is one of the biggest superpowers you can possess in email marketing.

2. Improve your email deliverability and reputation drastically?in 3 simple steps

No matter how good your email marketing campaign is, your hard work has been a waste of time if your subscribers are not being reached. Therefore, building a strong email reputation is extremely important as it ensures that your emails get to the right folder.

?While your email marketing automation software will do most of the work, there are 3 guidelines you can utilize to improve your deliverability:

• Authenticating Email Domain:?Domain authentication is a way to verify that an email is sent from the sender it claims to be. First,?check your email reputation , then navigate to the DNS page of your automation software and adjust the settings accordingly.
• Remove and re-engage inactive subscribers?and make it easy for customers to unsubscribe from your emails. Doing this regularly will enhance your metrics as well as your email reputation.
• Refrain from using unethical ways to collect emails?and avoid sending the same emails to your entire list as this increases the chances of your content ending up in the spam folder and subscribers leaving your list.

3. Create optimized lead magnets

Knowing how to use email marketing to generate is a superpower, but in order to supercharge it, you can create lead magnets that will help you grow your subscriber list consistently.

So whether you are just starting out or already have a strong subscriber list, attracting new leads consistently will help you grow your business faster and gain more exposure for your brands.

Let’s start with the basics: A lead magnet, or “high-value promise,” is a free thing you can offer prospects to attract and convert these subscribers.

In order to create a successful lead magnet, make sure it’s relevant to the product or service that you are trying to sell.

An irrelevant or arbitrary lead magnet will most likely flop when it comes to sales because it doesn’t strategically lead your prospect closer to your solution.

Here are a few examples of lead magnets you can use today to collect subscribers for your listings:

• E-commerce stores can use discounts and coupons to lure in new subscribers.
• Companies that offer services to their audiences share checklists or ebooks as high-value offers.
• Coaches and consultants that use webinars to share their experiences and insider tips.
• Free trials, samples, or giveaways can be effective strategies to attract new leads.

4. Segmenting your Email List

Segmentation forms the foundation of most, if not all, successful email marketing strategies. The one-size-fits-all approach is not a sustainable strategy in email marketing. On the contrary, a much better solution is to segment the audience and craft content according to the needs of a specific target group. In fact:

• According to HubSpot Blog Research , the most effective strategy for email marketing campaigns is subscriber segmentation (78%).
• A report even reveals that marketers who used segmented campaigns noted a?760% increase ?in revenue.
• Studies show that this strategy results in a higher click-through rate of 8% and generates 18 times more revenue than general emails.

List segmentation is the process of dividing your entire subscriber list into smaller groups that have some things in common (Customer segmentation). The criteria you use for segmenting your list depend on the kind of industry you’re in and your goals for the campaign. In order to help you start, a few examples include:

• Demographics: Gender, Age, Location, etc.
• Niche or role within the organization.
• Interests
• Position in the sales funnel

Use one of the following two methods to do this…

If you already have established a list filled with subscribers. Then use the customer data – like interests, behavior, and preferences – to create smaller lists. In case of a lack of information, simply send an email to your existing list to collect data and use this information to create smaller groups.

Or…

If you’re starting out creating your email list. Use lead magnets to gather information about customer preferences, this can be done by forms when someone subscribes or a quiz during the sign-up process.

So, don’t be afraid to get creative and start dividing your email list into segments – your audience (and your results) will thank you!

5. Create Compelling Subject Lines

Did you know that the average person receives on average 121 emails a day ? (without spam). So what can you do to crush your competition in the mailbox of your potential customer?

Create subject lines that make opening the email irresistible, which subject line do you think works better?

Good subject line:?3 email marketing trends you must know (all relevant information is included).

Poor subject line:?GET RANKED ON THE FIRST PAGE IN GOOGLE!!!!!!

Your subject line is the #1 reason why whether or not your email will be opened. Let’s pretend you want to buy a book, if the cover of the book is not attention-grabbing, you may not bother to buy it and read further.

This is how you create eye-catching subject lines…

The first thing is personalization – later more about that – and other steps you can take to level up your subject lines is by following these guidelines:

• A compelling subject line should be short, to the point, and give a sneak peek into what the email is about.
• It should also be relevant to the recipient and entice them to take action.

Did you know that “using someone’s actual name (form of personalization) in the subject line increases email open rates by 26%”

Source: Campaign Monitor

Seriously, don’t underestimate the power of a subject line, because it can make or break all of your email marketing efforts.

For example, instead of using “Special Offer”, use “20% off | Personal branding strategy for social media” because this ‘personalized offer’ entices the recipient (me) to take immediate action – See the next example.

6. Personalization

While personalization looks like simple adjustments, research shows that it can significantly increase your marketing efforts. Personalization in email drives up open rates by a whopping 22.28% and click-through rates by 3.32%.

Let’s pretend you want to optimize your emails right now, what are the things you can do to personalize your emails?

• Mention the subscriber’s name in the subject line to grab attention.
• Use customer data, such as name & and location to make them feel special and valued.
• Send tailored product recommendations based on past purchases (Remember Domestika’s email)

If you want to implement personalization into your next campaign, gather as much data about your customers as possible. Then utilize this information by optimizing emails so they feel more personal and relevant to your customers.

7. Optimize for Mobile Devices

Imagine opening an email on your phone and you see a wall of text – or even worse, there it’s just a big mess. What is the first thing you do?

“Delete email”

Since 7 out of 10 emails are opened on a phone, making your emails mobile-friendly can be a game-changer in your email marketing strategy. Users who experience a poor mobile experience are 52% less likely to work with that company, while mobile-friendly emails increase opening and click-through rates and empower more people to work with them.

Okay, so which key elements do you consider when designing mobile-friendly emails:

• Font type, size, and color are easy on the eyes (responsive design).
• Use short paragraphs (max. 4 lines)
• The email and landing page load quickly.
• Clear and easily tappable CTAs

8. Always include a call to action

A call to action is specifically designed to tell the viewer to take a specific action. A Call to action that recipients can act on is vital in your email marketing.

Every email should have one clear and compelling CTA that recipients can act on. Research has found that emails with a single, effective CTA earn 371% more clicks than those with multiple CTAs or no CTA at all. There are two types of CTAs: hyperlinks in the body copy and buttons.

To incorporate a strong CTA in your emails, use creative language that will attract your readers’ attention and encourage them to follow through. Use the following guidelines to help you get more action from your CTAs:

• Use action-oriented text.
• Keep it short (two or three words).
• Create urgency to improve click-through rates

9. AI is your friend, Not your enemy

Artificial Intelligence (AI) is a concept that you have probably heard often in recent years. This also offers you benefits in the field of email marketing. For example, AI can analyze different aspects of an email (such as the subject line) and predict its open rate. This way you can get maximum results from a message.

8 ways to use AI (assist) in email marketing:

1. Draft compelling subject lines
2. Personalize your email copy
3. Restructure your email campaign
4. Clean up your email list
5. Make smart segmentation
6. Understand your customer lifecycle
7. Customize email retargeting
8. Make product recommendations

Remember, AI is a great tool for measurement and ideation, never copy-paste content form AI (#BeAuthentic)

10. Timing is Key

Speaking of sending a message at the right moment, yes the timing of your email can impact its success. Why is that so?

Well, if you send messages randomly, you can hardly maximize the effect of your campaigns. This is exactly why email marketing experts analyze the habits of their subscribers to figure out the best time of day to send emails.

For instance, Statistics show that 8:00 a.m. is the most effective time to send emails because it yields an open rate of 20.32% and a click-through rate of 7.79%. Moreover, at 5 p.m., click-through rates are higher than at any time of the day.

Apart from that, it is also useful to create a schedule and send emails periodically. For example, you can send a newsletter once a week – it’s enough to keep subscribers interested in your business, but it’s not overwhelming or intrusive.

To identify what works best for you, use existing metrics about their behavior and perform A/B testing. Or experiment by sending emails at different times of the day and on different days of the week to see when your audience is most engaged.

11. Interactive Emails (5 ways for you to use today)

Interactive content ?is anything that requires a viewer to engage actively and participate in the content to access the full experience, usually by tapping, swiping, or interacting with the piece of content.

According to?Martech Advisor , “interactive?email ?content increases the click-to-open rate by 73%, and adding videos to your email content can boost click rates up to 300%.

Of course, the e-mail client must support this interactivity, but fortunately, you see this more and more often. If an e-mail client does not support this, this will be recognized and the recipient will see an alternative e-mail. This is also called the?fallback. In this way, the email does not have to lose all effectiveness and visual problems will not arise.

Pop-ups

First up, we have pop-ups. With this cool feature, you can receive a GIF in the form of a pop-up via icons. Unfortunately, not all email clients support this feature, such as Gmail and Outlook.com / Office 365. But don’t worry, it works like a charm with Thunderbird, iOS, Apple, and Android Mail.

Tap/Hover Feature

Next, we have the tap/hover feature. Simply hover your mouse over a certain area and voila! The color will change or an image will appear. Note that this also only works with the same clients as the previously mentioned pop-ups.

Forms

Moving on to forms, where your recipient can sign up for extra content right away via email. And get this, even the widely used Gmail supports this form of interactivity!

Slider

Sometimes one image just isn’t enough to showcase all of your amazing products or services. That’s where the slider comes in handy. Your recipient won’t have to spend ages scrolling up and down anymore. Different images will automatically appear from left to right and vice versa. Unfortunately, Gmail doesn’t support this feature, but most other email clients do.

Carousel

Last but not least, we have the carousel, which is pretty similar to the slider. However, it requires an action from the recipient. By clicking on the arrows, they can navigate between different images showcasing your products or services. This feature also works with the same clients as the pop-ups and the tap/hover.

12. Send Triggered Emails

Triggered emails are not generic and random, but rather personalized in a way that suits a given consumer. You can automate your emailing system and let it send messages as soon as it notices a predefined trigger.

For instance, you can send a?welcome email ?to the new subscriber to explain what your business is all about and what they can expect from your newsletters.

"More about welcome emails in a minute!"

13. Try A/B testing for better performance?

An email can never be “perfect.” However, A/B testing your emails before sending them can help you get pretty close to creating one. A/B testing aims to send out a small sample of your email list to two different versions of your email. The version that performs best will be sent to the rest of your subscribers.

A/B testing allows you to test almost every aspect of your email marketing campaign. Not only does this help you improve your campaigns, but also learn what your audience likes and dislikes, as well as how they interact with your company.

This is ultimately your secret sauce to establish a competitive edge within the industry.

“Never stop testing, and your advertising will never stop improving”

BONUS: The biggest mistake you should NOT make!

If you apply the tips, tricks, and strategies from this post correctly. Then I can guarantee that the results will come.

But that doesn’t there won’t be any hurdles on your road to email marketing success. That’s why, to help you skyrocket your journey…

This is the biggest mistake almost every marketeer and entrepreneur has made (including me) in email marketing. As a bonus, you’ll get your hands on what to do instead.

NOT Sending Welcome Emails

Do you send new subscribers a welcome email? If not, then you are missing out on a huge opportunity.

Your audience expects to get an email from your business after hitting the subscribe button, that’s why welcome emails have the highest open rate out of all other marketing emails.

Did you know welcome emails have an average open rate of 57.8% compared to the open rate of 14.6% from other promotional emails?

Still, many businesses fail to send new subscribers welcome emails, and their numbers show it. The longer a company (or you) waits to reach out to potential customers, the less likely they are to respond to the message.

If you wait too long, users may forget they subscribed to your list. This situation can hurt your email deliverability rate and overall engagement. People are not interested in opening emails from addresses they don’t recognize. Many subscribers will mark these messages as spam.

What to do instead:?The best way to handle this situation is to create and schedule a welcome email for new subscribers. Your email copy should have the following:

• A genuine thank you
• Brief, conversational explanation of your company’s mission
• Clear expectations for the future
• Helpful resources

If you follow these tips on Email Marketing, then…

In conclusion, by following these tips on email marketing, you can skyrocket your email conversion rates and drive more sales and engagement from your subscribers. Remember to keep your emails personal, visually appealing, and focused on driving action.

But don’t get me wrong, building your email marketing strategy takes time. But if you keep the tips on email marketing shared in this article, you may just be surprised by the results!

So, why not give it a try?