Top 13 Free Performance Marketing Tools

What is Performance Marketing?

Performance marketing is a strategic approach to marketing that prioritizes measurable results and a clear return on investment (ROI). Unlike traditional advertising where you pay for impressions or placements, performance marketing focuses on actions taken by potential customers. This can include website visits, leads generated, or even completed sales.

13 Free Performance Marketing Tools, That Will Boost Your Marketing Journey:

Yoast SEO: Yoast SEO empowers WordPress users to optimize their websites for search engines. This user-friendly plugin offers real-time content analysis to guide keyword usage, readability, and internal linking. It tackles technical SEO aspects like sitemaps and robots.txt files, while also providing content insights to ensure your writing is clear and engaging. With both free and premium options, Yoast SEO is a powerful ally for anyone looking to improve their website's visibility in search results.

Buffer: Buffer is a social media management tool that helps small business users manage their presence across various platforms. The free plan can help you to manage 3 social media accounts.? Instead of logging into each social media site individually to schedule posts, Buffer allows you to create and schedule content for platforms like Facebook, Instagram, Twitter, and more all from one central location. This can save you significant time and effort, especially in managing multiple social media accounts.? In addition to scheduling, Buffer also offers some analytics to help you track the performance of your social media posts.

Read Also: How Cloud ERP Transforms Your Business & Benefits Your Business Growth

Answer the Public: Answer the Public is a goldmine for performance marketers struggling with content ideas.? This online tool analyzes search queries to generate a visual map of questions, prepositions, and comparisons people use related to your niche.? This sparks a firestorm of content ideas that address your target audience's specific needs and search intent, allowing you to craft content that resonates and drives performance. It gives 3 Daily searches for free.

Slack: Slack is a collaboration hub designed to streamline teamwork. It functions like a messaging platform, but with features specifically geared towards work efficiency. Imagine a central place for your team to chat, share files, conduct video calls, and integrate various work tools? – that's Slack in a nutshell.

By organizing communication into channels dedicated to specific projects or teams, Slack keeps everyone on the same page and reduces email clutter. With built-in search and file sharing, information is always easy to find.? Slack even integrates with many popular apps and services, allowing you to bring your entire workflow together.

WordPress: WordPress serves as a content marketing powerhouse for performance marketing. It allows you to craft engaging blog posts, landing pages, and targeted content that attracts your ideal audience. This platform's SEO-friendly structure helps your content rank higher in search results, driving organic traffic for better campaign performance. WordPress integrates seamlessly with analytics tools, enabling you to track your marketing efforts directly within the dashboard and optimize your campaigns for maximum impact.

Google Keyword Planner: Google Keyword Planner is a free goldmine for performance marketers. It unearths relevant keywords for your niche, estimates search volume to prioritize high-traffic terms, and even forecasts campaign performance with clicks, impressions, and cost insights. This data empowers you to target the right audience at the right time, fueling successful performance marketing campaigns.

Mailchimp: Mailchimp simplifies email marketing for performance marketers. Design professional campaigns, manage and segment subscriber lists, and track key metrics like open rates and click-throughs – all within a single platform. This data-driven approach allows you to connect with your audience, personalize campaigns, and optimize for maximum impact, making Mailchimp a valuable tool for performance marketing success. The free plan includes up to 2,000 contacts and 12,000 emails per month.

Canva: Even with the free version, Canva is a powerful tool for performance marketers on a budget.? It provides access to a vast library of free templates, photos, and graphics, allowing you to design eye-catching social media posts, infographics, and other visuals to capture your audience's attention.? While some premium features are locked, the free version offers enough creative firepower to jumpstart your visual content creation for performance marketing campaigns.

Copyblogger: Copyblogger is a valuable resource for performance marketers. It's a website offering in-depth articles, tutorials, and guides on content marketing, copywriting, and building online influence. By learning how to craft compelling website copy, emails, and social media content that resonates with your audience, Copyblogger empowers performance marketers to drive engagement, conversions, and ultimately, success in their campaigns.

Read Also: Best 11 Automation Tools to Save Time from Repetitive Work

Social Mention: Social mention tools are lifesavers for performance marketers. They track online conversations about your brand, allowing you to monitor sentiment, measure campaign performance, analyze competitors, discover influencers, and unearth content ideas – all in one place. This empowers you to refine your strategy, target the right audience, and optimize campaigns for maximum impact.

Trello: Trello is a visual project management tool that helps individuals and teams organize and collaborate on tasks. Imagine a giant digital whiteboard filled with sticky notes. Trello uses digital boards, lists, and cards to represent projects, stages within projects, and individual tasks. With Trello, you can see the entire workflow at a glance,? who's working on what, and the progress of each task. This transparency fosters collaboration and keeps everyone on the same page.

PageSpeed Insights: PageSpeed Insights by Google acts as a free website checkup for performance marketers. It pinpoints performance bottlenecks, prioritizes fixes for maximum impact, analyzes mobile-friendliness, and offers insights to boost SEO and user experience. By following PSI's guidance, you can create a lightning-fast website that keeps visitors happy and potentially improves your search ranking.

Ubersuggest: Ubersuggest is a free and paid SEO (Search Engine Optimization) tool that caters to performance marketers. It helps with keyword research by suggesting relevant keywords and analyzing their search volume, competition level, and estimated cost-per-click (CPC). This allows you to identify high-potential keywords to target in your campaigns, optimize your content for better search ranking, and potentially reach a wider audience organically. Ubersuggest also offers features for competitor analysis, content ideation, and basic website tracking, making it a well-rounded tool for performance marketers on a budget.

In today's brand battlefield, only results-oriented marketing strategies can help you stand out. Ecotence, a leading performance marketing company, empowers businesses like yours to achieve success. Their focus is crystal clear: measurable outcomes and maximizing your return on investment (ROI). Ecotence strategically utilizes a diverse range of marketing channels to ignite brand awareness, boost conversions, and propel your brand toward long-term prosperity. Partner with Ecotence today and harness the power of performance marketing to unlock your brand's true potential.

Read Also: Beyond the Blog: 11 Proven Creative Content Formats that Convert up to 7x Leads

FAQs:?

Q:? What kind of social media scheduling does the Hootsuite's free plan offer?

A: You can schedule a limited number of posts in advance with the free plan.

Q:? Are there any other free email marketing platforms besides Mailchimp?

A: Yes, several options offer limited free plans, such as Sender and Mailgun.

Q: What features are limited in the free Mailchimp plan?

A: A/B testing, advanced automation, and detailed analytics are not available in the free plan.

Q:? Are there any limitations to the free version of Keyword Planner?

A: Yes, there are limits on the number of keywords you can research per day.

Q:? Is any marketing expertise needed to use Google Analytics?

A: While some basic understanding helps, Google Analytics offers a user-friendly interface with tutorials and resources.

Q:? Is Google Analytics truly free?

A: Yes, Google Analytics has a free plan with a generous data limit, perfect for most small and medium businesses.

Q:? What can I track with Google Analytics?

A: Website traffic, user behavior, conversions, and campaign performance.